graphic designing basic tutorial slides pdf

basics of graphic designing and tools

1. GRAPHIC DESIGNING

2. WHAT IS GRAPHIC DESIGNING? Graphic design is the art and practice of planning and projecting
ideas and experiences with visual and textual content.
It combines images, colors, typography, and layout to
communicate a message effectively.
Used in advertising, branding, web design, packaging, and digital
media.

3. PURPOSE OF GRAPHIC DESIGN To communicate visually
To attract attention and engage the audience
To build identity (brand recognition)
To simplify complex information through visuals
To evoke emotions and influence decisions

4. ELEMENTS OF DESIGN Line – Defines shape, direction, and structure
Shape – Forms created by lines and colors
Color – Adds emotion and mood
Texture – Visual or tactile surface quality
Space – The area around elements (positive &
negative space)
Form – 3D objects or illusion of depth
Typography – The style and arrangement of text

5. PRINCIPLES OF DESIGN Balance – Visual stability (symmetrical/asymmetrical)
Contrast – Difference between elements to create
focus
Emphasis – Highlighting the most important part
Alignment – Keeping design organized and connected
Repetition – Consistency across the design
Proportion – Size relationship between elements
Unity– Everything works together visually

6. Adobe Photoshop – Image editing
Adobe Illustrator – Vector graphics
Adobe InDesign – Layout design
Canva / Figma – Online design tools
CorelDRAW – Print and vector design COMMON TOOLS USED

7. THANK
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