graphics designing ppt design and video editing

design

1. 1. Introduction to Graphic Design
Graphic design is the art of visual communication. It involves combining text, colors,
shapes, images, and layouts to send a message or idea visually. The main purpose of
graphic design is not just to make things look beautiful, but to communicate clearly and
attractively.
We see graphic design everywhere — from YouTube thumbnails and movie posters to
brand logos, packaging, billboards, and websites. Every design tells a story and carries an
emotion.
2. Role and Objective of a Graphic Designer
A graphic designer is both an artist and a communicator. Their job is to understand the
client’s vision and express it visually through design. A good designer combines creativity
with logic — every color, shape, and layout must have a reason behind it.
The objectives of a graphic designer are to deliver a clear message, attract the audience,
build a brand’s visual identity, and maintain consistency across all platforms.
3. Elements of Design
Every design is built using some basic visual components called Elements of Design. These
include:
Line – de(nes direction and shapes )for example, underlines, borders, outlines in a logoS.
;hape – gives structureq circles mean unity, sCuares show stability, triangles show strength.
Folor – sets the moodq red means energy, blue means trust, green means peace.
Texture – adds depth and realism, like wood, metal, or fabric patterns.
;pace – creates breathing room and focus )Apple ads use a lot of white spaceS.
Typography – refers to the style and arrangement of text.
4orm – adds a 3D look or shadow to make visuals realistic.
P. “rinciples of Design
Design principles are like the ”rules- of visual harmony. They help turn creative ideas into
wellBbalanced designs.
zalance keeps a design stable and evenly weighted.
Fontrast helps highlight the most important parts.
Emphasis directs the viewer’s eye to key information.

2. Alignment keeps elements organiHed and clean.
Repetition maintains consistency through color and font.
“roximity groups related elements close together.
Uierarchy shows which part is most important.
5nity ensures that everything feels like one complete design.
V. Raster and Jector Graphics
All digital graphics are made in two forms — Raster or Jector.
Raster graphics are made of tiny pixels. When you Hoom in, they become blurry. These are
best for photographs and detailed images. “hotoshop is commonly used for raster
graphics. Fommon (le types are N“G, “MG, and z6“.
Jector graphics are made of mathematical lines and curves, so they can be resiHed in(nitely
without losing Cuality. These are best for logos, icons, and illustrations. Fommon formats
are AI, ;JG, E“;, and “D4.
K. Folor 6odels – RGz and F6Y7
Designs use di8erent color systems depending on where they’ll appear.
RGz )Red, Green, zlueS is used for digital screens — like TJs, mobiles, and websites. It’s
lightBbased, which means colors appear bright and glowing.
F6Y7 )Fyan, 6agenta, Yellow, zlackS is used for printing materials — like magaHines,
brochures, and posters. It’s inkBbased, so colors appear slightly softer or darker.
G. 4ile 4ormats in Graphic Design
Di8erent formats are used for di8erent purposes.
“hotoshop uses .“;D, Illustrator uses .AI, transparent images are saved as .“MG, and
photos for the web are saved as .N“G. 4or print, .“D4 or .TI44 gives the best Cuality. 4or
animated visuals, .GI4 is used, and for scalable icons, .;JG is perfect.
H. Typography
Typography is the art of arranging fonts to make text clear, readable, and visually
appealing.

3. Each typeface has its own personality:
;erif fonts )like Times Mew RomanS look traditional and formal.
;ans ;erif fonts )like UelveticaS look modern and clean.
;cript fonts )like “aci(coS look handwritten.
Display fonts are decorative and best for titles.