GreenBambs project canvas_Complete.pdf.pdf

project management

1. Goals
What is the purpose or objectives of the project?
•Increase media presence for GreenBambs
•Build buzz around the new eco-friendly water bottles
•Secure 10 media mentions
•Launch the product in 3 months
•Organize a launch event within 2 weeks of finalizing the
media list
Users
Who is in the target audience? Who will benefit from the
product or service?
•Consumers looking for eco-friendly alternatives
•Environmentally conscious individuals
•Media outlets interested in sustainability topics
User benefits
What benefits can users expect when the project is finished?
•Access to an eco-friendly product
•Increased brand awareness of GreenBambs as a
sustainable brand
•Participation in an event promoting sustainability
Team
Who are the participants? What is their role?
•Ryan Wixx (project manager, BrytStellar
public relations)
•GreenBambs Marketing team (campaign
support)
•BrytStellar Public Relations team (campaign
execution)
•Influencers (content creation)
Stakeholders
Who affects the success of the project?
What is their role?
•GreenBambs Marketing team (sponsors
the project)
•BrytStellar Public Relations team
(executes the campaign)
•Influencers (promote the product)
•Consumers (End users who purchase the
product)
Scope
What is covered under the project?
•Launch a public relations campaign for
eco-friendly water bottles
•Conduct media outreach and influencer
partnerships
•Organize a launch event, including
securing a venue
•Use social media tools for campaign
management and promotion
•Allocate the marketing budget for media
outreach, influencer partnerships, and
event organization
Deliverables
What are the outcomes, documents, and
products that will be delivered to the client?
•Media strategy document
•Press kits for media
•Influencer partnership agreements
•Campaign performance reports
•Final project review and report
Activities
What activities does the team need to execute to deliver the product or service?
•Finalizing the media list
•Reaching out to media outlets
•Drafting press releases
•Negotiating with influencers
•Organizing the launch event
•Monitoring campaign progress
Risks
What are possible future events to consider
now that could have a negative impact on the
project?
•Delay in receiving product samples
•Low media engagement
•Budget constraints
•Possible misalignment between influencer
partnerships and brand image
Milestones
What are the key events and dates that
frame the schedule?
•Finalize media list: March 15
•Launch campaign: April 1
•Final report: June 1
Ryan’s project canvas with complete details