GRIP| THE SPARKS FOUNDATION By Momodou Mustapha Jallow

The Sparks Foundation (TSF) is a non-profit organization that bridges the gap between education and employment by providing practical learning opportunities in technology and digital marketing. With a strong online presence, TSF aims to leverage its Instagram account to enhance brand awareness, engage with a global audience, and drive participation to showcase the incredible impact of its programs. The Sparks Foundation can inspire and attract a broader audience to support its cause by creating engaging content, fostering connections, and highlighting success stories.

1. Digital marketing plan for the sparks foundation Momodou Mustapha Jallow

2. Agenda Key activities SMART Analysis​ Strategy Actions 5/8/2024 Presentation Title: digital marketing plan 2

3. Introduction The Sparks Foundation (TSF) is a non-profit organization committed to fostering a spirit of innovation, learning, and collaboration among students and professionals globally. Established with the mission to inspire, motivate, and support individuals in their educational and professional journeys, TSF focuses on providing opportunities in the fields of technology and digital marketing. 3

4. Key activities Scholarships Mentorship Programs Workshops and Training Internship Programs Community Building

5. The way to get started is to quit talking and begin doing. 5/8/2024 Presentation Title: digital marketing plan 5 Walt Disney

6. SMART AnalysIs Specific Engage high school graduates, young adults, educators, and tech-savvy individuals interested in educational opportunities and innovation. Presentation Title: digital marketing plan 5/8/2024 6 This Photo by Unknown Author is licensed under CC BY

7. SMART AnalysIs Measurable 5/8/2024 Presentation Title: digital marketing plan 7

8. SMART AnalysIs Achievable Collaborate with students, educators, and experts Leverage existing programs, resources, and partnerships 5/8/2024 Presentation Title: digital marketing plan 8

9. SMART AnalysIs Relevant Focus on skill development, mentorship, networking, and community building. Align with TSF's mission of empowering students and promoting educational parity. 5/8/2024 Presentation Title: digital marketing plan 9 This Photo by Unknown Author is licensed under CC BY-NC-ND

10. SMART AnalysIs Time-bound Increase followers by 20% within the next 3 months. Regularly review and adjust the strategy based on performance. 5/8/2024 Presentation Title: digital marketing plan 10

11. Sample post #1 Example of moment marketing 5/8/2024 Presentation Title: digital marketing plan 11

12. strategy Define Clear Objectives Identify Target Audience Content Strategy Engagement Tactics Analytics and Performance Tracking Promotional Strategies Community Building This Photo by Unknown Author is licensed under CC BY-NC-ND

13. Sample post #2 Example of meme marketing 5/8/2024 Presentation Title: digital marketing plan 13

14. Action Go live Maintain a content calendar Use moment marketing Make use of memes and banters in our content Use master keyword research for SEO Increase social media following Create visually compelling content for Instagram Use hashtags wisely Add Instagram stories 5 /8/2024 Presentation Title: digital marketing plan 14

15. Sample post #3 Example caption: Hurry UP! You don’t want to get missed out again for this great opportunity. Apply at The Sparks Foundations. 5/8/2024 Presentation Title: digital marketing plan 15

16. conclusion Leveraging Instagram effectively will enhance visibility and engagement. Through strategic content creation and dynamic engagement tactics, TSF can highlight its mission and impact. Optimizing the profile, running targeted campaigns, and utilizing analytics for continuous improvement will attract more interns, donors, and partners This Photo by Unknown Author is licensed under CC BY-NC

17. Thank you 17