GROUP-1-SMCR_2019-0121-2111-232-0000.pdf

its helpfull so use it

1. GROUP 1GROUP 1
WHAT IS SMCR?

2. DAVID KENNETH BERLO
(1929-1926)
Berlo, originally from St. Louis,
Missouri, served as the eleventh
president of Illinois State University.
He demonstrated a keen interest in
the field of communication,
completing his undergraduate
studies in psychology and later
obtaining a Doctorate in
Communication from the University
of Illinois.

3. DAVID KENNETH BERLO
(1929-1926)
He is renowned for conceptualizing
the SMCR communication model in
1960. As per Berlo's assertion,
effective communication is achieved
when there is a mutual
understanding or similarity in levels
between the message sender and
recipient.

4. ORIGIN AND HISTORY OF BERLO'S SMCR
In 1948, the Communication Cycle model developed by
Claude Shannon and Warren Weaver was featured in
the Bell System Technical Journal. Initially aimed at
enhancing technical communication, the model
eventually found applications in various fields. In 1960,
David Berlo expanded on this linear communication
model to establish the SMCR Model of Communication.

5. WHAT IS SMCR?
Often referred to as the Berlo model, the SMCR model
of communication represents the fundamental
framework for modern communication practices. It
serves as more of an analysis tool rather than a
comprehensive model, spotlighting the key
components of the communication process.

6. Sender
Message
Channel
Receiver

7. THE COMPONENTS OF SMCR
The individual who originates the
message and there are Factors
that may influence the sender are
also applicable to the receiver.
Berlo undintifies the following
factors that may affect the sender:
SENDER
1.) Communication Skills - speaking,
reading, and listening.
2.) Attitudes - relationship between
the sender and receiver.
3.) Knowledge - Mastery or
Familiarity of the message.
4.) Social Systems - values,
religions, beliefs, and rules.
5.) Culture - cultural differences.

8. THE COMPONENTS OF SMCR
It is the information being
conveyed, which can be
transmitted in different
formats like audio, speech,
text, video, or other media.
The message is influenced by:
MESSAGE
1.) Content - the content of the
message from beginning to end.
2.) Elements - includes language,
gestures, and body language.
3.) Treatment and structure - refers
to the way thew message is sent.
4.) Code - on what form the
message is sent (Video, speech,
text, or other media).

9. THE COMPONENTS OF SMCR
The channel serves as the
means through which the
message is conveyed and
must possess the ability to be
detected by the recipient's
sensory organs.
CHANNEL
The sensory systems of
the recipient include the
following senses:
1.) Hearing
2.) Seeing
3.) Smelling
4.) Tasting
5.) Touching

10. THE COMPONENTS OF SMCR
According to Berlo's SMCR
Model of communication, the
receiver is the individual who
receives and then decodes the
coded message. The model
assumes that the thinking
patterns of the receiver must
align with those of the sender.
RECEIVER
1.) Communication Skills -
speaking, reading, and listening.
2.) Attitudes - relationship between
the sender and receiver.
3.) Knowledge - Mastery or
Familiarity of the message.
4.) Social Systems - values,
religions, beliefs, and rules.
5.) Culture - cultural differences.

11. Individuals who transmit messages must often encode them to ensure the
recipient understands the intended meaning.
In certain instances, the information the sender wishes to communicate
may only be minimally present in the message.
VARIOUS FACTORS CAN RESULT IN A DISRUPTED
COMMUNICATION PROCESS.
1.) LOSS OR DISTORTION
2.) NOISE
Internal noise can be defined as a condition where a component of the
communication process, such as the receiver, is experiencing discomfort or
is lacking complete focus.
External noise, however, can result from ambient sounds during a phone
conversation, leading to potential misinterpretation of specific portions of
the message by the receiver.

12. EXAMPLES:EXAMPLES:
1.) Watching
Television
Reporter - is the
sender
News - is the message
Television -is the
channel
Viewers or Audience -
are the receiver
Teachers - are the Sender
Lessons - are the message
Classroom - is the channel
Students - are the receiver
2.) Class
Discussion

13. REFERENCES:
Janse, B. (2024). David Berlo's SMCR Model of Communication explained.
Toolshero.com, https://www.toolshero.com/communication-methods/berlos-
smcr-model-of-communication/
Hartin, T., & Hendricks, B. (2023). SMCR Model of Communication/Definition,
Components, and Examples. Study.com, https://study.com/learn/lesson/smcr-
model-components-
process.html#:~:text=effective%20communication%20occurs.-,Lesson%20Summa
ry,message%2C%20or%20encodes%20the%20message.

14. GROUP MEMBERS:
Dhyne Crystallyn P. Mandalones
Clinton Jay B. Lintua
Rhea R. Masaglang
Caterina N. Erasga
Krizzel G. Relampago
Mark Jayson Naval
Kenth Bravo
Shan Blaire Toring
Gabriel Salem Saplagio
Jeremiah Giann O. Masalon

15. THANK YOUTHANK YOU
VERY MUCHVERY MUCH