GROUP 3 FRIES WITH JUICE COMBO PRESENTATION.pptx

Good evening, BSBA & BSE! 🌃

We're excited to announce that the team uniform design suggestion is now open again! 🔥 As we've decided to go with the theme "BLAZING PHOENIX," we want to see your creative interpretations of a bird with fire. 🌟

Design Guidelines:

- Be creative and original (no copying from Google!)
- Incorporate the theme "Blazing Phoenix" on the front of the shirt
- Include "BSBA" on the back of the shirt
- Reflect the spirit of our team
- Remember, our university is non-sectarian, so let's keep it respectful and inclusive for all.

Submission and Voting Process:

- Send your designs to any department officer by tomorrow at 12:00 noon.
- Include your name, course, and a brief description of your design.
- All submitted designs will be compiled and presented to the body for voting.
- The design with the majority votes will be declared the official design for our team uniform.

Let's Hear Your Voices! 🗣️

We value your input and can't wait to see your amazing designs! 💡 Let's work together to create a uniform that represents our team's spirit and pride. 💪

Get creative and let's make it happen! 🎨

Your design could be the winning one! 😊 Good luck, everyone!

1. TARGETING: "Which Market Should We Target? " Group Simulation 3.2 Prepared by: Group 3

2. Arsan T. Tapie Irish Nicole Vega Wilfredo Tablazon Mohammad Afiq Omar Rey John Rento Our Team Dalton Riveral Shio Mae Ane Joseph Bulawin Loren Apole Christopher Aquias

3. PRODUCT/SERVICE OFFERING

4. Introducing Fries with Juice Combo is a satisfying snack combo offering golden fries paired with a refreshing fruit juice, perfect for students and busy individuals looking for a quick, affordable, and delicious treat. This product is not just an ordinary snacks and drinks, but also the source of strength that luminates your day away from stress and exhausting work even though it's for a short moment. Product Description

5. TARGET MARKET

6. Description Students and young professionals aged 10 - 40. These individuals are perfectly fit for our product because of some specific reasons. Students are always busy to catch up before the date of submission of their works/projects. Young professionals/employees are looking for budget-friendly and tasty snacks even though they are always on the go to do their work.

7. Size and Growth Size: Large population of students and office workers in urban areas around PPC both male and female category. Growth: Growing demand for convenient, affordable snacks due to busy lifestyles of both students and employees.

8. Structural Attractiveness Moderate competition from fast-food chains or with other snack vendors but limited affordable snack combos under 60 pesos. Easy market entry with low startup costs and small equipment needs.

9. Company Resources Low capital requirement for raw materials and equipment. Simple recipes and easy-to-train staff. Additionally, potential for small food carts/kiosks in strategic locations.

10. Targeting Strategy We choose to apply differentiated strategy into our business. Offering multiple fry flavors and juice options to cater to different taste preferences.

11. MARKETING PLAN

12. Product Concept Features: Crispy, golden-brown fries cooked to perfection. Served with a refreshing choice of natural fruit juices ( mango, orange, pineapple, strawberry, calamansi, etc.) Comes in convenient, easy to carry packaging for students, employees, and on-the-go customers. Options for flavored fries (cheese, barbecue, sour cream, and spicy.) Available in different serving size (solo, barkada share pack, family size.)

13. Product Concept Classic Salted Fries + Orange Juice (simple and refreshing) Cheese Fries + Mango Juice (cheesy and tropical twist) Barbecue Fries + Pineapple Juice (sweet and smoky flavor) Sour Cream Fries + Calamansi Juice (zesty and tangy mix) Spicy Fries + Iced Tea Juice Blend (fiery yet cooling balance)

14. Product Concept Unique Selling Point (USP) : "Snack and Sip in One Combo" - Affordable, filling, and energizing combo perfect for students and employees. Combines the comfort of fries with the refreshment of juice, giving both satisfaction and hydration in one package. Healthy twist compared to soft drinks since juices are made from natural fruits. Perfect for sharing, bonding moments, and quick breaks.

15. Pricing Strategy Affordable for students and budget-conscious employees that has a value pricing at 49 - 59 pesos per combo to stay budget-friendly. Aside from that, there is a combos that is more than 59 pesos it depends to their preferences and wants.

16. Promotion Idea Slogan: "Fries with Juice Combo, Bawat Kagat, May Kwento" - (Simple, uplifting, and inclusive - encourages personal growth and community connection.) Campaign Concepts: #EverydayEmpowerment Challenge - A 30-day social media campaign inviting participants to share small, actionable steps they take daily to uplift themselves or others. Social Media Angle: Shor-Form Videos, user-generated content, influencer collabs, and countdown posts.

17. Place (Distribution Method) The "Fries with Juice Combo" will be distributed through the following channels: 1. Direct Sales - near schools, universities, office areas, and terminals around PPC. 2. Online Ordering - customers can order online through the official page/website of the business and choose to pick up at the store or have it delivered. 3. Delivery - partnerships with delivery services or our own delivery team.

18. Differentiation and Positioning Group Simulation 3.3

19. Differentiation Strategy Product - We offer a unique sensational combo of crispy, flavorful fries paired with a refreshing, freshly made juice, ensuring both taste and health benefits in one package. Service - We provide quick, affordable, and convenient service, perfect for a busy students and employees looking for a fast yet satisfying snack.

20. Value Proposition We choose more for the same. The masterpiece of our product is delicious, crispier and cold with a twist, and filling snack plus a refreshing drink. For the same price but a quality product that you can actually enjoy anytime, anywhere.

21. Positioning Statement To busy hardworking students and young professionals looking for a quick, tasty, and affordable snacks and drinks. Fries with Juice Combo is a convenient and satisfying meal deal that offers a lot of options to satisfy your cravings and make your day to the highest level of happiness. It also offers great taste and value in one package.

22. Thank You