Guerilla marketing Detailed PPT Report.ppt

MARKETING PPT

1. Marketing Strategies
DSU Image & Marketing Committee
9-27-04

2. Overview
Traditional Marketing
Guerilla Marketing
Viral Marketing
Stealth Marketing

3. Traditional Marketing
Product
Place
Price
Promotion
Personal selling
Advertising
Sales Promotion
Direct Marketing
Public Relations
Internet (Viral Marketing)
Guerilla Marketing

4. Guerilla Marketing
Unconventional marketing intended to get maximum results
from minimal resources.
Guerilla marketing involves being original, breaking the
rules, and looking for alternatives to traditional marketing
methods.
More about matching wits than matching budgets
Low cost
Innovative
Less clutter
Less reach

5. Guerilla Marketing: 10 Commandments
I.Know your market. Know
who your customers are,
how they think, and where
they go.
II.Keep your name in front of
your in-house list.
III.Work with the press.
IV.Educate the market.
V.Put e-marketing to work for
you.
VI.Do the Web right.
VII.Get a prime spot on the
Web's search engines.
VIII.Postcards supplement an
existing marketing
program and are stress-
free.
IX.Give talks and
presentations at industry
association meetings and
conferences.
X.Network, network,
network.

6. Guerilla Marketing
Blair Witch Project
Driver 2 video game
Toyota Scion

7. Viral Marketing
Marketing phenomenon that
facilitates and encourages people to
pass along a marketing message.
Dancing Baby
Hotmail

8. Viral Marketing
Takes advantage of others'
resources
Offer an incentive.
Don't consider the referral an
opt-in.
Personalize the referral email.
Track and analyze the results
Continually promote friendly
referrals
Gives away products or
services
Provides for effortless
transfer to others
Scales easily from small to
very large
Exploits common motivations
and behaviors
Utilizes existing
communication networks

9. Stealth Marketing
Compared/similar to viral marketing –but
source is unknown or hidden
Red Bull
Sony
Ethical?
Intrusive?