Guerrilla marketing

It is the very good way of doing marketing. it is easiest way of doing the advertisement & also the cheapest way.

1. Guerrilla marketing Presented To: Dr . Gautam Bansal Presented By: Piyush Jindal

2. By the father of Guerrilla Marketing Jay Conrad Levinson

3. Contents Meaning of Guerrilla marketing I ntroduction of Guerrilla marketing Definitions Types of guerrilla marketing 12 secrets of guerrilla marketing Traditional Vs Guerrilla marketing Principles Advantages Guerrilla marketing methods

4. Meaning of guerrilla marketing Guerrilla Advertising is an advertising strategy in which low-cost unconventional means (pop-ups ads, stickers, ) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea.

5. Introduction of guerrilla marketing Guerrilla Marketing  is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. This word guerrilla marketing is taken from the word “ Guerrilla warfare” which means that small tactic techniques used by the armed civilians.

6.  Many of these tactics also includes limited resources, survival , well organized and elements of surprise. Much like guerrilla warfare, guerrilla marketing uses the same sort of tactics in the marketing industry.

7. Definitions “ Non Conventional ways of Doing Marketing” BY: Jay Conrad levinson “ It’s about using all yours communication resources in order to create word-of-mouth” BY: W agner martins

8. Why is there need of Guerrilla Marketing? Small business failures are reaching record numbers and one of the main reasons for the failures is a failure to understand marketing Guerrilla marketing has been proven in action to work for small businesses around the world. It works because it's simple to understand, easy to implement and outrageously inexpensive.

9. Types of Guerrilla marketing

10. Ambient marketing:- Ambient marketing allows a business to create brand recognition without necessarily pushing their products. Presence marketing :- Presence marketing is about making the business name recognizable and familiar by being visible daily . Grassroots marketing:- Grassroots marketing is about winning customers one-by-one rather than on a very large scale. A successful grassroots campaign is all about building relationships and emphasizing the personal connection .

11. Wild postings:- Wild postings is overwhelming areas with plastered multiple copies of a poster for a movie, concert, or product. Alternative marketing:- Alternative marketing may be best defined as publicity that looks to be completely separate from the company .

12. 12 Secrets of guerrilla marketing COMMITMENT : Believe in what you are doing with all your heart and passion and pursue it till the very end. INVESTMENT : Marketing is not an expense, but an investment -- the best investment. CONSISTENT : Don’t make many changes to your marketing, it is confusing to consumers.

13. CONFIDENT : People prefer business confidence over quality, service, selection and price. PATIENT : One has to keep patience for the results . It is said that “Rome was not built in a day” ASSORTMENT : To use combination of marketing weapons . One is not going to work .

14. CONVENIENT : Always feel for the convenient of your’s customer. Respect your consumer's time. SUBSEQUENT : Focus on a long term relationship with a customer not on a short term relationship. AMAZEMENT : Amaze you customer with something that you might take as a granted. Always show your’s customer something new.

15. MEASUREMENT : Always measure the results of your marketing. INVOLVEMENT : You prove your involvement by following up; they prove theirs by patronizing and recommending you. DEPENDENT : The guerrilla's job is not to compete but to cooperate with other businesses.

16. Traditional Vs Guerrilla marketing

17. Principles of G uerrilla M arketing

18. Completely Unexpected :- The result of completely unexpected situation is a surprise- a moment when the situation that arises was not expected and the participant of the event was not prepared to witness or be part of such situation . Drastic :- A word "drastic" is defined by Oxford Dictionary as having a strong or far-reaching effect.  Any guerrilla marketing campaign should work with a form of drasticity in order to reach maximum relevant target audience.  It is the element that may significantly help the campaign to be cost-effective with high degree of Attention and Interest element .

19. Humorous :- Humorous effect in the marketing communication helps to diminish the barriers between the sender and receiver, the business organization and the customer respectively. Moreover, entertainment in the marketing communication can significantly increase the efficiency of the campaign by reaching larger number of receivers . One S hot Game:- One shot game, meaning that the guerrilla marketing campaign is performed only in strictly limited period of time, indicates that the receivers of the guerrilla messages understand that the campaign is only temporary the concept should not be used again on the same market .

20. Cheap:- The cost of guerrilla campaign can be often the purpose of attractiveness for the businesses. The objective is to create rumor, buzz effect and immediate impact on target group but still keeping the budget tight . Goodwill :- Goodwill can be defined as an intangible asset which provides a competitive advantage, such as a strong brand, reputation, or high employee morale. Guerrilla marketing campaign should always give the target audience something that will make them feel richer or satisfied.

21. Advantages of guerrilla marketing

22. Flexible – because of small scale nature can be adapted quickly, relatively easy to respond to change. Low Cost – one of the founding principles – ideal for firms who do not have massive marketing budgets. Targeted – designed to reach the target market – reduces waste and ineffectiveness. Simple – many of the methods simple and easy to use and implement – ideal for the smaller business.

23. Guerrilla Advertising M ethods

24. Guerrilla Advertising Methods The Internet: Pop up ads (assuming they are ‘smart’!) Using access/registration or subscription logs to full capacity Use of banner advertising Web logs – ‘Blogs’ – personal Web ‘diaries ’

25. Stickers – can be put anywhere – especially in the target area Pavement chalking Bio-degradable tree postings Product give-aways Spray paint logos

26. Offering free demonstrations and talks – gets you and your product known Offering free consultations Finding a way of generating mystery to involve consumers Peer marketing – putting people of similar interests/ages/segments together to generate interest in the product, e.g.one claim for downloading music is that it opens up the chance for ‘new’ music to be discovered and later purchased Using SMS text messaging

27. Word of Mouth Roach Baiting – getting the company message/brand across by the use of an ‘actor’ behaving as a normal consumer in the hope of getting the message passed on. Undercover Marketing – also known as ‘buzz marketing’ – similar to above. Use of paid actors to actively promote the product/brand in a variety of situations or leaving products in high profile places to get them seen/used/noticed.

28. 'Illegal' methods Spray paint logos Bill stickers

29. Examples Of Guerrilla marketing

30. Origins of GM as we know it today “My, my, my, my Adidas ”, 1986 Flyers on the grills around the city, Grill restaurant “ Weber”

31. GM and Social campaigns Smoking leads to blindness Help children who suffer from hunger

32. C onclusion Life will be more interesting and challenging. Great products = Great marketing strategies, promotions and funny ads . Guerrilla Marketing is Fun Guerrilla Marketers think outside the box Guerrilla Marketing is Cheaper Guerrilla Marketing Works