Guide to Creating Impactful Testimonials

Here's a comprehensive guide to creating impactful testimonial videos. It outlines the step-by-step process of planning, filming, and editing a testimonial video, offering practical tips for capturing authentic and compelling customer stories. The guide emphasizes the importance of preparation, the right questions, and professional quality in production to ensure that the final video effectively builds trust and credibility with your audience.

1. HOW TO MAKE A VIDEO 4 “
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2. Think of a Story

No matter what content type you wish to use for your
video, people will stop paying attention if it doesn’t have
a story or plot. It is human nature to believe in stories
as it sparks curiosity and sounds more convincing.
Of course, it doesn’t mean that you should make your
video testimonial with “once upon a time,” although
you may find brands that pulled it off exceptionally.
You need to think of a story based on real problems
and solutions to help customers relate.

3. HOW TO MAKE A es

Testimonial

The story basically refers to the flow and plot of
message of your video. You don’t have to be a
story-writer to create a good story. All you need
is consider these two elements to think of a
compelling story for your video testimonial.

+ Organized Structure
+ Concept Structure

4. Scout a Location

Choosing the right location for your video testimonial is
as important as creating content for it. A location that
goes with the story provides a context for viewers.

That is why it is important to select a location that

can support your brand’s message.

5. Prepare without a Script

Shooting a professional video without a script may
sound bizarre to you, but this adds the real
essence to a testimonial. Remember that your
point to make a testimonial video is to portray
your brand’s human side to the customers. We

say this because prospects love to hear about
other clients’ authentic and genuine experience
before buying from you.

You can’t see genuine and convincing if your client
talks like a robot in front of the screen. Your client
must express his views from the heart, which is
only possible if you don’t make him or her
memorize a script. The given points can help you
prepare for a not-scripted video testimonial.

6. Testimonial

Set Up a Shoot 0
Once you finalize your client and location, the next step is

to set up the shoot by positioning the shooting equipment

in the right places. For instance, if you want to shoot an
indoor video testimonial, light placement can make a huge
difference.

According to experts, a three-point lighting setup works

the best for indoor shootings. Key light has the highest
brightness, so it is better to place it on one side.

The fill light in the setup illuminates other parts of the frame
to cover the shadows. The backlight in the frame separates
the background and subject. Of course, you may add as
many lights as you want to create the best lighting
arrangement for the video.

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7. HOW TO MAKE A VIDEO

Testimonial
Tips for Making the Best Video Testimonial

Last but not least, recording and editing are the key
parts of video making. Your purpose is to make your
subjects or clients feel more comfortable to come
out with their genuine opinions. You need to make
sure that your recording setup matches the mood,
tone, energy, and body language of your client.

We recommend using an interview questionnaire to
stay relevant and let the client elaborate.

8. HOW TO MAKE A VIDEO
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By saying effective techniques, we don't mean that you
need to develop pro-level skills to shoot a testimonial video.
But getting the hang of it to some extent will benefit you.
From choosing the right location to conducting a long-sided
interview professionally, you can use effective filming
techniques at every stage.

Many brands use B roll in their testimonial videos to add

visual interest and a sense of realism. B-roll is an extra

footage brands capture to enrich the storyline and to have

more flexibility. If your interviewee already has a good B

roll, using it in the video is a wise idea. O

9. Testimonial

Add Graphics

A simple testimonial video is powerful, but when you
add overlay text and graphics, they can make

content even better. The visual effects interest

will keep your viewers engaged, and also they can

be a good way to add and share statistics and facts

to highlight features they need emphasis.

Interestingly, you can find many post-production
apps that let you add unique graphics. Using
high-end apps like Final Cut Pro, or Adobe Premiere
or something simple, like iMovie or OpenShot, you
can give your video testimony a professional look.