GUIDELINES IN WRITING COLUMN IN JOURNALISM

GUIDELINES IN WRITING COLUMN

1. GUIDELINES IN WRITING COLUMN

2. G et a clever name for the column. T he column heading may be set in distinctive type and may use a design or a cut-out photo of the columnist.

3. If the column is meant to entertain, be sure that it does entertain the paper’s typical readers.

4. Stay within the subject range of the column.

5. Unless it is against the format of the column, make most item short, separated by typographical devices like long dashes (----), asterisk (***), moustache (---o---)

6. If the column gives serious suggestions, be sure it is reliable.

7. Have items set in various typographical styles, such as italics, bold type, different points, caps, short clever heads.

8. Avoid unkind refences to people. Write in good taste. Write with conviction.

9. Maintain your focus. Refer to facts. Use analogies. Be critical.

10. Localize and personalize. Provide a solution.