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1. GROUP 5 DESIGN THINKING

2. Netflix Inc.: Streaming Away from DVDs" Case Report Presentation Presented By: Group 5 Presented To: Dr, Venkat Reddy Course- Design thinking

3. Netflix transformed from DVD rentals to online streaming, disrupting traditional models. The company's strategy revolves around leveraging technology and user-centric design. User feedback drives product development and strategic decisions. Collaboration across departments fosters innovation and responsiveness. Netflix's future innovation targets AI and virtual reality for immersive experiences. The company's success hinges on its adaptability to changing market dynamics. Netflix's strategic focus positions it as a leader in the evolving entertainment landscape. Executive summary

4. Results and Impact Netflix's transition to online streaming has resulted in a significant increase in subscriber engagement and satisfaction levels, with over 80% of users reporting high satisfaction with the platform. The company has experienced a notable decrease in churn rate, with churn reducing by 15% post-transition, indicating improved customer retention and loyalty. Original content releases, such as "Stranger Things" and "The Crown," have not only attracted millions of new subscribers but also garnered critical acclaim and awards, solidifying Netflix's position as a content powerhouse.

5. EMPATHY MAP

6. POINT OF VIEW

7. POINT OF VIEW

8. ""Netflix faces hurdles transitioning from DVD rentals to streaming amidst subscriber loss, rising competition, and content costs. Overcoming these challenges is crucial for Netflix to maintain market dominance in the digital streaming era." PROBLEM STATEMENT

9. BRAINSTORM IDEATION STEP FOR NETFLIX INC.: STREAMING AWAY FROM DVDS

10. Brainstorm Ideation Step for: Netflix Inc.: Streaming Away from DVDs Mind map

11. MIND MAP

12. Prototype Step for: Netflix Inc.: Streaming Away from DVDs PROTOTYPE

13. THANK YOU GROUP 5