(Gyeongmin Kim) Portfolio_English version

Originally from Korea, Gyeongmin Kim is a bachelor’s student majoring in Public Relations & Advertising and Business Administration at the university of Seoul. She has taken courses in ‘Brand Marketing’, ‘Brand Communication Strategy’, and ‘Brand Management & Production’, which have fueled her strong interest in brand marketing.

Gyeongmin has experience interning at at PTKOREA, a digital marketing specialist company in Korea. She worked as a European Corporate Communications Officer on the large-scale ‘Galaxy Unpacked 2024’ project. Her role involved conducting surveys for global corporations(copy localization), communicating with them, participating in the QA processes, and contributing greatly to updating Samsung's global websites for new products launches. Additionally, as an exchange student in the Netherlands, she took various major-related courses and worked on projects with international students.

With a strong interest in culture and the arts, Gyeongmin aspires to work in brand marketing, where she can observe local consumer trends and lifestyles regarding cultures. Ideally, she hopes to share ideas and express her unique perspective in supportive and dynamic environment.

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8. 국내대표프리미엄티브랜드로성장하기위한[브랜드이미지구축IMC제안서]
2021공차대학생크리에이터쫀득콤비팀포트폴리오
“티(茶)향은추천으로해드릴까요?”
브랜드소개
숙련된공차의티마스터(TeaMaster)가티백이아닌신선한잎차를알맞은온도와황금률로정성껏우리고,다양하고새로운맛을더해,가장신선하고건강하며완벽한한잔의프리미엄티를바친다.
공차는버블티가아니라차가맛있는‘차’프랜차이즈카페브랜드로시작되었다.
<베이스잎차4가지>자스민그린티향긋한자스민의꽃향과부드러운떫음으로상쾌한여운우롱티발효차특유의산미가은은하고부드러움을이루며구수하면서도달콤함이조화블랙티홍차특유의신맛,떫은맛,단맛이조화를이루는은은한꽃향기얼그레이티산뜻한베르가못향(감귤향)과홍차특유의산미로새콤달콤한맛
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GLOBAL CITIZENSHIP
Dohee Son
Gyeongmin Kim
Jiwon Lee
In addition, according to the UN's 'World Happiness Report 2022',
the Netherlands ranked the 5th-happiest country in the world. We are very
curious about their happy daily lives, completely unaffected by the
gloomy weather.
*These data are then crossed with national GDP, social support, personal
freedom, and levels of corruption to give each nation a happiness score.
We thought it could provide solutions related to SDGs
to other countries through the happy Dutch life.
Research
Background?
BERLIN - MAUER PARK FLEAMARKET
Benchmark
from other cities
In the case of Berlin, Germany, which is very close to the Netherlands, a
very large flea market is held at ‘Mauer Park' every Sunday. In addition to
buying many antiques, you can also purchase albums from various
countries and taste foods from various countries, including Asia. The flea
market in Berlin's Mauer Park is loved by young locals as well as tourists.
We can find solutions through various urban cases in other countries.
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