Hacking Your Email Content: How to Write Effective Emails Fast

You'll learn:
• How to brainstorm your email content
• How to write subject lines that'll get your emails opened
• How to repurpose your blog posts for email campaigns
• Everything you need to know about curated email newsletters
• How to write short-form emails that pack a punch

1. Hacking Your Email Content:
How to Write Effective Emails
Fast
#AWebinar
#HackYourContent

2. Who are we?
Carl Sednaoui
Director of Marketing at MailCharts
@CarlSednaoui


Kristen Dunleavy
Content Marketing Specialist at AWeber
@KristenWritesIt

3. Brainstorm email content ideas

4. What makes great email content?
●Content that solves your audience’s biggest
challenges and/or answers their burning
questions
●If you’re stuck, just ask your audience!

5. Easy + effective email content ideas
●FAQs about you
●Your best resources
●Simple tips for success
●A quick survey

6. Design Lab
FAQs before enrolling
in Typography

7. Klipsch
FAQ: Klipsch Dolby
Atmos Speakers

8. 99u
Our Most Popular
Posts of 2015

9. Getitfree
Check out our most
popular posts of the week

10. Bonobos
Help us by taking a quick
survey.

11. Artifact Uprising
Survey says...

12. Moosejaw

13. Write great subject lines

14. Anatomy of a great subject line
●Relevancy
●Clarity
●Urgency
●Benefits

15. There’s a tradeoff
●Under 15 characters
maximizes your open
rate
●28-39 characters
maximizes your click
rate

16. ●Short = punchy, creates curiosity
●Longer = descriptive, higher intent
There’s a tradeoff

17. Characters displayed by email client

18. What are companies doing?
Based on 54,763 emails received in March from 4,332 companies.

19. Great examples
●Daily Overview
○Burning Man
○Tahoe Keys
○U.S Open
●The Reformation
○STOP IT, SUMMER
○DON’T FIGHT IT
○AS IF
●Etsy
○Your Love Story
○Unplug & Unwind
○Midnight Magic
●Buzzfeed
○That’s Not Good
○Who Does That?
○That’s A Hoot

20. Repurpose your content

21. How to repurpose your blog posts
●Choose your best and/or most highly-trafficked
posts
●Take the content from those posts and spread
it out over 3-5 autoresponder emails

22. Wait, what’s an autoresponder?
An autoresponder is an email that you schedule
ahead of time to send to your new subscribers
automatically.

23. How to create an email course
●Address your audience’s biggest challenges
●Shoot for 5-7 lessons
●Snackable course: Less than 300 words/email
●Long-form course: 500 words or more

24. Include these in your course
●Evergreen content!
●The lesson # in your subject line
●Subject lines that reflect what’s inside
●Headings to break up chunks of text
●Action items for each lesson

25. Litmus

26. Buffer: 25 social media strategy tips

27. MailCharts
Email University: Lesson 1

28. Hack Design
●Lesson # - <subject>

29. Create curated emails

30. What’s curated content?
Content curation happens when you sift through
the world of content, find information you deem
useful and share it with your audience.

31. Curated email newsletters help you...
●Solve the “I don’t know what to write!” problem
●Send emails quickly and easily
●Keep your subscribers engaged
●Help you become a thought leader

32. Do’s and don’ts of content curation
●Don’t overdo it
●Do add your own spin
●Don’t pass off other’s content as your own
●Do curate carefully
●Don’t share irrelevant articles

33. Try AWeber’s new app, Curate!

34. ●Recommended by Medium
Staff
●Top stories in <topic>
●Read more on Medium
Medium Daily Digest

35. Product Hunt
●Featured collection
●Top hunts
●See more on Product Hunt

36. Mattermark Daily
The Mattermark Daily is a
hand-curated newsletter
compiled daily to bring you...

37. ●Topical curation
○Price drops
○Outdoor cooking
○Cycling
○Mother’s Day
○Etc
Canopy (Amazon, curated)

38. Write short-form broadcast emails

39. What’s a broadcast?
Broadcast emails contain time-sensitive content
that has an expiration date.

40. Types of broadcasts
●Promotion
●Sale
●Event
●Industry news
●Product update or announcement

41. Include these in your broadcasts
●Relevant times and dates
●High-quality images for promoting products
●Clear call-to-action

42. Start using Dropbox!
Dropbox

43. Ann Taylor LOFT
Up for grabs: summer styles +
50% off

44. "Hi Hungry, I'm
Dad!"
Tattly

45. Everlane
The Modern Snap Returns

46. Catch a ride with
sweet low fares
from $169 one way.
Virgin America

47. Freelancer
Will Your Business Succeed?

48. Join MailCharts today and save time planning your next
email campaign.

Check us out here: https://mailcharts.com/pricing

49. Start sending persuasive emails today with AWeber.

Get your 30-day free trial at https://aweber.com/order.htm

50. Ask us questions!