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1. SILK HE RT Presented By: AWA MARONG & FANTA TAAL Nusrat Senior Secondary School

2. Agenda Background, Mission, and Vision Background 01 Team 02 Strategies 03

3. Background Introduction Background clothing/fashion brand where women, adults and children can get any type of hijab attires, pins, dresses, skirts, veils, , Mission To make all hijab clothing products accessible to average Gambians. To ease the trouble of having to go round markets just in search of clothing products. Vision hope to have our own clothing line that will be Gambian owned.

4. Meet Our Team CORDINATOR Fanta Taal Awa Marong TAILOR CORDINATOR Pablo Moses

5. Target Market, Tools and Positioning E-commerce WhatsApp Tools, Software & Recourses The target market of our business is composed of Hijab women, 18-40 years of age, with mid-range incomes. The target customer is very fashion forward and trend conscious, residing in an urban area. Target Market 60%

6. Strategies Market Strategy Prospective Strategy Action Plan Goal . Partnering with highly influence people . Social Media Discounts Candidate Profile Twitter Outreach E-Commerce Advertising and Local SMS Maximize Profit Customer base

7. SALES AND MARKETING POLICY

8. Content DISCOUNTS Discounts and coupons requested after the deadline Handling declined credit card transactions SALES Handling of regular holiday sales Request for refunds after guarantee period:

9. Discounts Handling declined credit card transactions Setting up a multiple payment options should be prominent and customers should be able to easily access it. This is meant to allow customers to cancel or stop their online payments using the self-serve portal. Offline payments are transactions processed asynchronously. The transaction is usually done offline and reconciled manually or automatically to the console. Typically, there is a delay in paying offline and reconciling it, compared to online payments where everything happens real-time. Limit one Store coupon (paper or digital) per item purchased Acceptance is subject to any restrictions on the coupon from the item purchase All coupons will be accepted at face value on the purchase of the correct description on the coupon: Expired coupons will not be accepted The store sales rep has the right to accept, decline or limit the use of ANY coupon or offer. Discounts and coupons requested after the deadline :

10. Sales Bundles and Packages Offer gifts that are already wrapped, creating gift baskets, or offering a reusable container, which allows our products to offer premium pricing. Giveaways Social media outlet to use for giveaways, by promoting a giveaway, we can increase followers, showcase seasonal offerings, and stay top of mind with seasonally-relevant giveaways. Content Here Content Here You can simply impress your audience and add a unique zing and appeal to your Presentations. Handling of regular holiday sales

11. Sales cont.. You have 30 days from taking ownership of a product (this could be the date of purchase or the date it was delivered to you whichever is later) to claim a refund if it is faulty In the first instance, write to the customer services department politely and objectively, so you have a written record as evidence. Add Title Add Title After this time you have to give the retailer an opportunity to repair or replace it before you can claim a refund. Request for refunds after guarantee period:

12. THANK YOU Questions