Happy Joe's Egypt Presentation the American Pizza Chain

Happy Joe's Egypt Presentation the American Pizza Chain

1. Cheers to more Happy faces in more
Happy places
®

2. HappyJoe’sChain
●Establishedin 1972in Davenport,IA
●Currently44restaurants
○9corporate
○35franchise
●8restaurants opened in last 10
months
○2corporate
○6franchise
●Located in 7different States
oFlorida
oIllinois
oIowa
○Minnesota
○Missouri
○North Dakota
○Wisconsin
●Opening Soon in Cairo, Egypt.

3. Passionate Leadership
6
●Tom Sacco is the Chief Happiness Officer, CEO and
PresidentofHappyJoe’sPizza&IceCreamParlors.
●Mr. Sacco joined the company and immediately began
implementing new strategies and efforts to enhance
the company’s efficiency and modernizethe brand.
●Sacco is extremely passionate about Happy Joe’s. He has
an emotional connection withthe family-centric culture.
Tombelieves every childinAmerica,and around the
globe, should have aHappy Joe’sin their hometown!
●Happy Joe’s “Best in Class” quality emphasis and laser
focus on the consumers’ desires will lead to 1,000+
Happy Joe’s Pizza & Ice Cream Parlors operating across
the USA andinternationally.
●Sacco believes there are no communities anywhere in
theworldthatwouldn’twantsuccessful,sustainable
“HappyPlaces,SmilingFaces,andMonetaryGraces.”

4. HomeofthefamousTacoPizza!
4

5. BLT
“Bestin Class”specialty pizzas
HJ’sSpecialMatadorBBQJoe
5

6. 6
Generations & Heritage of Happiness!

7. Rest
7

8. Rest
8

9. MARKET TYPENew / Limited-Exposure
AnewHappyJoe’sPizza&IceCreamlocationisusually surroundedbyavariety
ofquick-serviceand full-service dining competitorsin its trade area.HappyJoe’s
will bring a much-needed alternative for today’s busy consumers in the shopping
centertonearbyresidentswithouruniquemenu,convenienceandfamily-
forwardatmosphere.
45%Familiesw/ Kidsunder 18
$62,391
Median
Household
Income
58.1%
Home
Ownership
55%
Married
Median
Age:
38.5
KEY DEMOGRAPHICS
MARKETANALYSIS

10. Theshapeoftherestaurant industry in 2021 in the USA
Salesdown$240
billion
110,000restaurant
locationsclosed
Restaurantindustry
employeesdown
3.1million
Happy Joe’s
surviving
and thriving!
10

11. 2021same-store salescomparedto2020 and 2019
11
Traditionalstores
Up24.3%
over
2020
Traditionalstores
Up 5.7%
over
2019
24%6%

12. 2020AUVGrossSales
12
Traditionalunit
HighestAUVlarger
Dine InStore
Traditional units
AvgAUVlarger
Dine In Store
$1.7M$1.2M

13. Happy Joe’s recommendshostingaGrandOpeningPizza Party to
celebrate our new opening. To demonstrate the restaurant’s
commitmenttothelocal community,Happy Joe’srecommends
inviting chamber of commerce members, friends & family,local
governmentdignitaries,U.S. Embassy dignitaries, distinctivemedia
personnel,andmore,as VIPguestsoftheevent.
Our alternative idea to ribbon cutting –Happy Joe’s likes creatinga
ceremonialeventthatismoreuniqueandcorrelatedto Happy
Joe’s. Our idea is to slice one of our oversize,large Lollapolooza
pizzasin half to symbolize the opening. We think the larger the
pizzathe better.Greatvisualformediaand great food for all.
GRANDOPENINGPIZZAPARTY

14. FranchiseeFocusedChanges
LowerCostofGoods
●VendorNegotiations
●ProcessesandProcedures
●Hands-on,InstoreDirection
IncreaseTop-lineRevenueImprovedBrandAwareness
●LaunchHappyJoe’s
MobileApp
●LaunchLoyalty
●MoreAggressiveMarketing
●Sellingmorefranchises
●Promote“BestinClass”
attributes
●BeVisibleinIndustry
14

15. WhyHappyJoe’s?
15
●48yearsofProven Success
○Provenconcept,spansgenerationalchanges
○Timelessrestaurantopportunity
○MenuR&Dandinnovationleadssegment
○Creatingeverlasting MagicalMemoriesfor
children around the world
●Stillgrowing
○Businessmodelworksevenbettertoday
○BestPrimeCostsacrossallrestaurantsegments
○Celebrationswithgreatfoodandfamilyfun
○Millions of families across the globeneed
Happy Joe’sin their hometowns
●Competitivemarketplaceleader
○Today’sworldneedsmoreHappyPlaces!
○Nuclear Family is under attack
○Happy Joe’s isevery Family’ssafe Haven
○Community Involvement is in Happy Joe’sDNA,
not apassingphase that’strendy

16. Thank you!