Harmond_Jordaan_DMBS_PB1_2024-06 (1).pptx

Personal Branding Exploration

1. Personal Branding Exploration Jordaan Harmond Project and Portfolio: Week 1 Digital Marketing June 14,2024

2. Career Category: Entrepreneurial Short Term Goals Immediately After Graduation,2026 Launch a marketing firm right after graduation Send promotional direct messages to small businesses through social media, and email about 5 a day from starting day. Have about 3 clients by May 1,2026 Long Term Goals Grow company to a 25person team, making $650k annually and growing..

3. Profession Occupation: Digital Marketing: Potential Jobs: Marketing Specialist Marketing Strategist Digital Marketing Generalist

4. Target Audience Social Media accounts E-commerce business Small brick and motors Large Fortune 500 companies Non-Profit organizations New start ups

5. Competition Jordaan Harmond (ME) Digital Marketing Student/ Entrepreneur Kayla Celine Digital Marketing Specialist Work Experience: No real-world work experience, Work in sales for 2 years, work in customer service for 5 years Work Experience: 4 years of work experience, in several different marketing firms, worked as a marketing manager in a small marketing firm, internships in marketing Education: Current student enrolled in Digital Marketing B.S. at Full Sail University Certification in project management Education: Communication and Media Studies B.S. Skills: Product Service, lead generation, Communication, Time management Skills: Influencer Marketing Overall Online Presence: 300+ connections, Banner image not yet customized, polished head shot, no summary yet, no post yet Grade:40/100 Overall Online Presence: 500+ connections, banner fitting to job, polished head shot, multiple post, detailed summary Grade:75/100

6. Identity Core Values: Power Vision Versatility Passion Leadership Vision: Take my idea of my small digital marketing firm and grow it into something much larger with a larger team. Guiding Principles: “Create something you will always want to be remembered for and create a legacy for myself”. Golden Circle: Why- Sharing stories and making an impact that is bigger than me How- By being creative and helping others use the platforms that they already have access to What- Digital Marketing for small business and growing creators Passion: Being creative and helping others Superpower: Being able to connect with anyone I encounter, and make an impact in their life

7. Promise and Position Promise I help small businesses drive digital growth by using strategic insights and creative campaigns by helping them be more creative and reach more eyes. Position Helping businesses stand out

8. Networking Industry Events: E Commerce Operations Summit September 9th-10th Orlando World Trade Center Objective : Meet with other ecommerce businesses and connect with them and offer services Elevator Pitch: Do you ever why it can be challenging to get more people to your website and grow your fanbase online? I specialize in helping businesses expand their digital footprint and drive meaningful engagement online. With a proven track record in social media marketing, I tailor strategies that not only boost visibility but also convert leads into loyal customers. Let's discuss how I can elevate your online presence and achieve your business goals together! Mentorship: Looking for an Entrepreneur who started their own business from scratch and wants to help others grow, with family and Christian values, is an African American, June 2024 Diversify- High Value Event For Ecommerce & Business Professionals Friday November 29 th Gaylord Palm Resorts Objective : Listen to new ways to help your ecommerce business grow

9. Digital Marketing Online ID Scores Volume: none Relevance: none Purity: N/A Diversity: Average Validation: Low Digital Marketing Strategy to Improve Online ID Calculator Scores While Exuding Brand Archetype Focus Variables: Volume & Relevance Type of Content: Short video format, recording videos that users can watch on there phones on social media platforms of my life and get a little insight on who I am as a person Primary Tools for Disruption: Instagram and Tik Toc- make short videos that will gain a lot of attraction that viewers would like to see Brand Archetype Archetype: Hero Description: To improve the world through expert mastery and courageousness. To me that means to make the world a better place and be very courageous.

10. Professional Development Technical Transferable CRM Software: Task: Sign up for HubSpot and Sprout Social courses Org: HubSpot, Sprout Social Date: Aug 2024 Public Speaking: Task: Speak in front of more people and groups Org: Full Sail University Date: December 2024 SEO: Task: Complete SEO Foundations course Org: LinkedIn Learning Date: September 2024 Networking: Task: Get out in touch of more people who either need my services or does similar work Org: LinkedIn, Facebook Date: October 2024

11. References (O'Reilly ,Book Yourself Solid Illustrated, June 16,2024, https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1 ) (Jobs, Indeed, June 16,2024 https://www.indeed.com/ ) (Competition, LinkedIn, June 16, 2024, https://www.linkedin.com/feed/ ) (Ted Talk , Simon Sinek, Golden Circle, June 16, 2024, https://simonsinek.com/golden-circle/ ) (Online Id Calculator, June 16,2024 https://careerblast.tv/resources/ )