HCI Principles of Kayk.com (A comprehensive Analysis of UX/UI).pptx

HCI Principles of Kayk.com

1. HCI PRINCIPLES IN KAYK.COM

2. Analyzing HCI Principles of Kayak.com This presentation critically evaluates the human-computer interaction (HCI) principles employed by Kayak.com, a prominent travel booking website. By analyzing its HCI design, we aim to identify strengths, weaknesses, and areas for improvement to enhance user experience.

3. 1. Introduction Kayak.com is a comprehensive travel search engine that aggregates information from various travel sites. It mainly provides flights, stays, cars and travel package booking service to it’s users. Apart from those. Some minor services like flight trackers are also included. Kayak itself includes an AI Chatbot to provide service by text commands.

4. Good Design Features Clear Navigation: Kayak.com features a prominently placed search bar, allowing users to quickly initiate searches for flights, hotels, or rental cars. This clear and intuitive navigation enhances usability by enabling users to accomplish their tasks efficiently.

5. Good Design Features Error Prevention: Kayak.com employs error prevention techniques, such as input validation and confirmation dialogs, to help users avoid common mistakes during interactions .(ex : Greying out past days.)

6. Design Features to Improve Complex Navigation: While Kayak.com offers a bunch of features and options, its layout can sorting options and advertisements may confuse users. (ex : Multiple calendars for single input)

7. Design Features to Improve Cluttered Interface: The homepage of Kayak.com has distractive content with multiple sections grabbing the user attention. This can distract users from their primary tasks. (ex : Pop-Ups which block main content)

8. Suggested Design (Lo-Fi)

9. Suggested Design (Lo-Fi)

10. Comparative Analysis of Kayak.com HCI Design An evaluation of Kayak.com's HCI design, including a comparison with competitors, user feedback, expert opinions, recommendations, conclusion, and Q&A.

11. Comparing HCI Design with Competitors Differentiating Kayak.com from its competitors is crucial for its success in the market. Kayak.com faces tough competition from popular travel websites like Expedia and Google Flights. Analyzing HCI features and user experiences across these platforms can help identify areas for improvement.

12. Users appreciate Kayak.com for its ease of use and comprehensive search capabilities. However, occasional glitches and limitations have been reported by some users. Expert reviews emphasize Kayak.com's strengths in usability and efficiency. Minor enhancements are recommended to optimize the user experience further. User Feedback and Expert Opinions

13. Recommendations for HCI Design Improvements Standardize terminology and design elements to ensure consistency throughout the site. Enhance keyboard accessibility and screen reader compatibility for better inclusivity. Streamline the booking process by reducing steps and providing clear instructions. Explore innovative features like personalized recommendations based on user preferences and predictive search.

14. Our evaluation of Kayak.com's HCI principles provides valuable insights. Recognizing strengths and areas for improvement is crucial for enhancing user experience. By prioritizing usability, accessibility, consistency, feedback, and error handling, Kayak.com can maintain its competitive edge. Conclusion

15. We welcome any questions from the audience about our evaluation methodology, findings, or recommendations. Q&A

16. Thank you. Please feel free to ask any questions. 😄