Health Hive Digital Marketing Proposal by Marketified

Home HealthCare Company provide Health Solutions at Doors step

1. Digital Marketing Proposal

2. Digital Advertising
Competitors
●HealthAtHome
●AKMedics
●Comfort Care Nursing

3. EShifa

4. EShifa Facebook

5. EShifa Instagram

6. Smart Home Health Services

7. AM&HC Nursing Care

8. AK Medics

9. AK Medics FaceBook

10. HealthAtHome

11. Comfort Care Nursing

12. Dr Azaz Therapy
-Google My Business Profile

13. This will include 8 Services:
1.Website Management
2.Digital Audit
3.Search Engine Optimization (SEO)
4.Social Media Optimization & Management
5.Digital Advertising / Media Buying
6.Conversion Optimization (CRO)
7.Digital Content Marketing/Development
8.Email Marketing

14. Key Services
●Website Maintenance & Management (Revamping where required)
- Lead Generation functionality
- Book an Appointment feature development
- New landing pages development where required
●Domain & Web Hosting Management
●16+ Social Media Posts per month
●Google Ads and Meta Ads Management
(Managing up to 150K per month ad spending budget. For higher ad spending, additional 10% of the
budget will be charged as management fee.)
●Monthly Reports

15. Website Maintenance & Management
-Ensuring any necessary CMS updates
-Keeping website secure
-Developing new landing pages where required
-Making text and visual changes where required
-Implementing W3C standards

Purpose:
Ensuring an optimized digital presence

16. Digital Audit
-Based on over a decade old experience of digital and industry best practices,
we will gauge your current digital presence. This will be based on multiple
dimensions and we will incorporate your input as well because you
understand your business and industry better.
-Quantitative and qualitative analysis conducted; observations will be made.
-Some recommendations will be part of the audit outcome.
Objective/Benefit:
Knowing the strengths, weaknesses and baselining for future.

17. Search Engine Optimization (SEO)
-Conducting SEO Audit (in-depth)
-Devising SEO strategy and plan
-Executing approved SEO plan
-Keyword Research
-On-site SEO, Off-site SEO
-Tracking rankings
Objective:
Increase organic traffic by improving rankings against targeted keywords

18. Social Media Management (SMM/SMO)
-Key Result: 16+ Posts a month
-Key Platforms: Facebook, Instagram and LinkedIn
-Key Creative Types: 4 Animations, 12 Static Posts
-Managing social media presence on a day to day basis
-Audience building
-Using paid social where required
-Professional Photoshoot & Video production may be arranged (billed separately)

Objective/Benefit:
Maximizing reach, awareness and marketing benefits from social media

19. Digital Advertising / Media Buying
-Devising results-driven digital advertising strategy and plan
-Executing the approved strategy and plan
-Campaigns development
-Day to day campaigns management, monitoring and optimization
-Platform specific campaigns:
Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads
Objective/Benefit:
Improving RoI and ROAS through effective campaign management,
monitoring and optimization

20. Email Marketing
-Devising an email marketing strategy and plan based on best practices
-Executing the approved email marketing strategy and plan
-Implementing possible email automation
-Developing and executing email marketing campaigns including follow-up
campaigns, retention & loyalty campaigns, retargeting campaigns and
cross-selling/up-selling campaigns etc.
Obejctive/Benefit:
Utilizing and maximizing email usage for nurturing, retention, loyalty,
upselling & cross-selling

21. Digital Content
-Devising a content strategy and plan
-Executing the approved plan
-Improving content through optimization, creation and experimentation
-Growing quality content to support various digital marketing activities

Objective/Benefit:
Utilize the power of content marketing to support business goals

22. Website Conversion Optimization / CRO
-Your website is your shop on Internet and is critical for generating
leads/sales.
-Improvements will be brought on the website based on best practices.
-Experiments will also be conducted to know what works for your audience.
-A/B testing
-Successful experiments will be implemented on website.

Objective/Benefit:
Improving website conversion rate (Better conversions)

23. Price
●Special Discounted Price for
8 Services in a Bundled Package:

@ 90,000 Rs per month only

24. Thanks!

Let Us
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www.Marketified.com