HEARBAL ROOT MARKET SURVEY by Mohammed Asim 12G (1).docx

itd sbout project

1. A.Certificate
This is to certify that a student of
Class 12, has successfully completed the Marketing project
titled "Market Survey on Herbal Root Hair Oil" as
prescribed by the CBSE curriculum for the academic year
2024–2025. The work is based on personal research,
primary data collection, and survey interpretation, and has
been conducted under the guidance of the subject teacher.
Teacher’s Signature:
Teacher’s Name:
School Seal
Date:

2. Acknowledgement
I express my heartfelt gratitude to my Marketing teacher
for their constant encouragement and invaluable guidance
throughout the preparation of this project. Without their
support and direction, it would not have been possible to
complete this research work successfully.
I also extend my sincere thanks to the individuals who
participated in the survey and provided their honest
opinions. I acknowledge the help of my family and friends for
motivating me and offering suggestions that enhanced the
quality of the project.
This project has helped me understand consumer behavior,
product positioning, practical market research techniques,

3. branding, and the value of traditional herbal knowledge in a
modern business context.

4. Executive Summary
This project presents a detailed market study of Herbal
Root Hair Oil, focusing on customer satisfaction, awareness,
product comparison, and demand analysis. It includes a
structured questionnaire, statistical tools for interpretation,
graphical representation of results, competitor
benchmarking, and real market insights.
Herbal Root Hair Oil, being a premium herbal formulation,
faces stiff competition from both legacy brands and budget
alternatives. This report analyzes the product's performance
through customer responses, investigates consumer trends in
the herbal hair oil market, and proposes actionable
marketing recommendations.

5. Index
Chapter No.Chapter Title
A Certificate
B Acknowledgement
C Executive Summary
D Index
E Introduction to the Topic

6. F Objectives
G Profile of the Organization/Product
H Data Analysis and Interpretation( bar graph
and Pie chart
I Conclusion and Recommendations
J Appendix
K Market Survey Proforma
L Bibliography
M SWOT Analysis
B.Introduction to the Topic
Hair oiling has been an integral part of Indian tradition and
Ayurveda. In today's fast-paced, chemically-driven world, the
need for natural alternatives is growing. As consumers
become increasingly conscious about hair health, the
demand for herbal and chemical-free products has surged.
This is particularly evident in the hair oil market, where
brands emphasizing natural ingredients and Ayurvedic
recipes are gaining popularity.
Herbal Root Hair Oil is one such product that promises to
restore hair health through the power of Ayurveda.
Combining herbs like Amla, Bhringraj, and Brahmi,
Herbal Root targets common problems like hair fall, dandruff,
and premature greying.

7. The project explores the scope, challenges, and opportunities
for Herbal Root Hair Oil in the Indian market by studying
consumer preferences, behaviors, and satisfaction levels
through a comprehensive market survey.
C.Objectives
1.To identify the factors influencing customer purchase
of herbal hair oil.
2.To assess the current awareness and brand recall
of Herbal Root Hair Oil.
3.To understand how Herbal Root fares in comparison
to well-established hair oil brands.
4.To gather insights on the effectiveness, affordability,
and perceived benefits of Herbal Root.
5.To use visual tools such as pie charts and bar graphs
for interpreting survey data.
6.To propose marketing strategies to enhance
product visibility and user trust.
7.To explore scope for product expansion or
improvement based on customer feedback.
Market Survey Questionnaire
Title: Market Research on Herbal Root Hair Oil
1.Name:
2.Age Group:

8. o □ 16–25
o □ 26–35
o □ 36–45
o □ 46+
3.Gender:
o□ Male
o□ Female
o□ Other
4.Do you use hair oil regularly?
o□ Yes
o□ No
5.Which brand of hair oil do you currently use?
6.What features do you look for in a hair oil? (Tick all
that apply)
o□ Herbal ingredients
o□ Non-sticky
o□ Pleasant fragrance
o□ Affordable price
o□ Hair fall control
o□ Quick absorption
7.Are you aware of Herbal Root Hair Oil?

9. o□ Yes
o□ No
8.Have you used Herbal Root Hair Oil?
o□ Yes
o□ No
9.If yes, how satisfied are you with the product?
o□ Very satisfied
o□ Satisfied
o□ Neutral
o□ Dissatisfied
10.Would you recommend Herbal Root Hair Oil to
others?
□ Yes
□ No
11.What is your preferred price range for a 100ml hair oil?
□ ₹50–₹100
□ ₹101–₹150
□ ₹151–₹200
□ ₹201 and above
12.How did you hear about Herbal Root?
□ Online advertisement

10. □ Friend or family
□ Retail store
□ Ayurveda clinic
□ Other:
Profile of the Product
Brand Name: Herbal Root Hair Oil
Manufacturer: Herbal Root Ayurveda Pvt. Ltd. Product
Category: Herbal Hair Care (Non-prescription
cosmetic)
Key Herbal Ingredients:
Amla: Strengthens hair roots
Bhringraj: Promotes hair growth
Brahmi: Nourishes scalp and reduces anxiety
Neem Oil: Anti-bacterial and anti-dandruff properties
Coconut Oil Base: Moisturizes hair strands naturally
Benefits Claimed:
Controls hair fall and dandruff
Enhances hair shine and thickness
Reduces premature greying
Suitable for daily use

11. Paraben and chemical free
Product USP:
Made from traditional Ayurvedic techniques
Certified by AYUSH (Fictitious for project)
Cruelty-free and dermatologically safe
Target Demographic:
Age: 16–50 years
Gender: All
Market: Urban middle class, health-
conscious consumers
Product SKUs & Pricing:
30ml Trial Pack – ₹50
100ml Standard Bottle – ₹150
200ml Family Pack – ₹280
Promotional Tactics:
Free sample distributions in colleges and offices
Social media ads (Instagram reels, YouTube influencers)
Ayurveda-focused pop-up stalls in malls
Discounts on subscription model (via webs
Sales & Distribution:
Available on Flipkart, Amazon, Big Basket

12. Distributed through Ayurvedic clinics, salons,
and general stores
Product Lifecycle Stage: Introduction/Growth
Brand Comparison Table
FeatureHerbal Root
IndulekhaDabur
Vatika
Parachute
Ayurvedic
Patanjali
Kesh Kanti
Type
Herbal/
Ayurvedic
AyurvedicHerbal
Blend
Ayurvedic
+
Coconu
t
Ayurvedic
Main
Ingredients
Amla,
Bhringraj,
Neem
Bhringraj,
Coconut
Olive,
Hibiscus
Coconut
Brahmi
Bhringaraj ,
Aloe Vera
Price
(100ml)
₹150 ₹230 ₹120 ₹115₹95
Hair
Growth
Claims
Yes
Strongly
marketed
Modera te
Yes Yes
Market
Share
EmergingHigh
Medium
High
Medium
Customer
Satisfacti
on
High (among
users)
High
Moderat te
High
Moderate

13. Chemical
-Free
Yes Yes PartiallyPartiallyYes
Availabilit
y
Online +
Limited
Stores
Widely
available
Widely
available
Widely
available
Widely
available
Interpretation:
Herbal Root competes well on ingredients and
satisfaction but lags in availability and
recognition.
Indulekha leads in premium branding, while
Patanjali dominates budget segments.
Herbal Root has scope to capture mid-range, herbal-
conscious customers with better visibility and
outreach.

15. Conclusion

16. Conclusion: The market survey of Herbal Root Hair Oil
reveals a growing interest in herbal products, particularly
among young and health-conscious consumers. While many
respondents were aware of the benefits of Ayurvedic hair
oils, Herbal Root’s brand recognition remains moderate.
However, among users who have tried the product,
satisfaction levels are relatively high, indicating the
potential for word-of-mouth marketing and customer
loyalty.

17. Consumers prioritize affordability, natural ingredients, and
effectiveness. Herbal Root meets many of these criteria
but needs to enhance its visibility through strategic
branding.
With competitors like Indulekha and Parachute dominating
the market, Herbal Root must carve out a distinct identity,
emphasizing its herbal purity, lightness, and dermatologist-
friendly features.
Recommendations:
1.Awareness Campaigns:
oInvest in influencer marketing on
Instagram, YouTube, and health/wellness
platforms.
oOrganize workshops on hair care in
schools, colleges, and workplaces.
2.Product Innovation:
oIntroduce variants for different hair types (dry,
oily, frizzy).
oLaunch a fragrance-free or lightly scented
version based on feedback.
3.Sales Promotions:
oOffer combo deals and trial packs in
supermarkets and e-commerce.
oLaunch loyalty rewards for repeat
customers through online store.
4.Brand Positioning:

18. oRedesign packaging to appear more premium
and eco-friendly.
oHighlight traditional Ayurvedic processes
in advertising.
5.Customer Engagement:
oLaunch a testimonial campaign featuring
real customers.
oCollect feedback through regular digital surveys.
J. Appendix
Survey Demographic Data:
Total respondents: 100
Gender: Male (42%), Female (56%), Others (2%)
Age: 16–25 (38%), 26–35 (27%), 36–45 (20%), 46+ (15%)
Location: Urban (61%), Semi-Urban (39%)
Graphical Charts to Include:
Pie Chart: Brand Usage Share
Bar Graph: Features Preferred in Hair Oil
Bar Graph: Awareness vs Usage of HerbalRoot
Line Chart: Satisfaction Level with HerbalRoot
Bar Graph: Recommendation Rate of Users
Note: These can be made using Microsoft Word’s ‘Insert >
Chart’ feature for presentation.

19. K. Market Survey Proforma
Title: Market Research on Herbal Root Hair Oil
1.Name:
2.Age Group: □ 16–25 □ 26–35 □ 36–45 □ 46+
3.Gender: □ Male □ Female □ Other
4.Do you use hair oil regularly? □ Yes □ No
5.Which brand of hair oil do you use?
6.What features do you look for in a hair oil? (Tick all
that apply)
□ Herbal ingredients □ Non-sticky □ Fragrance □ Affordable
□ Hair fall control 7. Are you aware of Herbal Root Hair Oil?
□ Yes □ No
8.Have you used Herbal Root Hair Oil? □ Yes □ No
9.If yes, rate your satisfaction: □ Very satisfied □ Satisfied
□ Neutral □ Dissatisfied
10.Would you recommend it to others? □ Yes □ No
L. Bibliography
1.NCERT Marketing Textbook – Class 12
2.www.herbalproductmarket.com (Accessed for market
trends)
3.www.amazon.in (Product reviews and pricing analysis)
4.Herbal Root official brand portal (fictional)

20. 5.Articles from Business Today, The Economic Times
– Herbal FMCG reports
6.Primary Survey conducted via Google Forms
and personal interviews
M. SWOT Analysis of Herbal Root Hair Oil
Strengths:
100% natural and Ayurvedic formulation
Dermatologically safe and cruelty-free
High customer satisfaction among users
Effective for dandruff and hair fall
Weaknesses:
Low brand recognition in comparison to larger
FMCG players
Limited product variants
Distribution still under expansion phase
Opportunities:
Rising awareness of herbal and sustainable living
Expansion into international markets with
Ayurvedic branding
Collaboration with salons and Ayurveda therapists
Threats:

21. Heavy competition from established brands
like Indulekha and Dabur
Misleading product claims by rival brands
Price war in mid-range product categories
End of Project