Hiba Fire Protection Companies case study report

If anyone needs fire and safety services, they can either
visit your website at www.hibafireandsafety.com or
give you a call at [phone].
Hiba Fire And Safety covers Dubai, Sharjah, Ajman, and Umm Al Quwain, providing services like emergency preparedness, property protection, fire alarm installation, fire safety measures, fire prevention strategies, alarm system installation, and more.
Stay safe and prepared with Hiba Fire And Safety!
#EmergencyPreparedness #PropertyProtection #FireAlarm #FireSafety #FirePrevention #AlarmSystem #SafetyFirst #EmergencyAlert #ProtectYourProperty #FireDetection #AlertSystem #SmokeDetection #SecuritySystem #fireservice #staysafe #firedetection #fireindubai #employment #entrepreneur #business #ajman #sharjah #ummalquwain
https://hibafireandsafety.com/services

1. CaseStudy
SocialMediaMarketing
By SonaSoman

2. INTRODUCTION
COMPANY OVERVIEW :
Nature of Business: B2B
Company Name:
HIBAELECTROMECHANICAL CONTACTINGL.L.C
INDUSTY : Fire Fighting And Protection System
Contracting Company
Objective: To boost brand awareness and increase
online sales through social media marketing strategy

3. CHALLENGES
•Low social media engagement in Instagram,
Facebook, & LinkedIn.
•Limited brand visibility among target audiences.
•Meta Campaigns with the low qualified leads
•Underperformance in online sales.

4. Strategic Plan for Fire Protection Service
Company-Meta Ads
The strategic plan will be based on proper research and case study out of that, we are fully
fetching to ultimate campaigns for any kind of business.
Awareness is the most important thing for branding a product & service to B2B. The campaign
will help you to introduce your company and product in a unique way to the market.
Placement of variety of video and photo lead ads on Facebook and Instagram with a
combination of Lead Forms, WhatsApp/ Messenger chats and redirecting to a website property
landing page with a Lead form.
Pitch clients through your offer on your selected social media platform through stories posts &
help to reach the audiences by paid Campaign.

5. Leads can be generated by website traffic, landing page views, and conversion
campaigns. When a user sees an ad and clicks to visit your mobile landing page,
it can also result in lead generation.
Meta Ads & TikTok Adsare considered due to higher time spent on the app and
gaining popularity.
The cost of advertising is cheaper too Snapchat ads can be another option to
target the audience and reach them for awareness and lead generation.

7. Target and Objectives
Primary Goals:
•Improve social media presence.
•Increase engagement rates.
•Boost online sales by 20% over three months.
Specific Objectives:
•Achieve a 10% engagement rate on posts.
•Drive significant traffic to the online through targeted social media campaigns.

8. MISSION
NATURE OF BUSINESS : B2B
MISSION: To increase the sales and boost the brand value
ofHIBAELECTROMECHANICAL CONTRACTING L.L.C
MISSION STATEMENT : The goal is to create awareness, boost the brand, and increase sales.
STRATEGY:Sustained interaction and engagement was key for building among the targeted
audience.

9. Target Audience
•Age: 25-45
•Gender: Predominantly Male
•Roles: Facility managers, building owners, property developers, safety officers, and
decision-makers in commercial and industrial sectors.
Demographics: DUBAI, SHARJAH, AJMAN & UMM AL QUWAIN
•Active on professional networks and forums
•Engage with industry-specific content and news.
•Interests:Fire & safety, fire fighting and fire protection solutions.
Behavioral Traits:

10. Social Media
Platforms
LinkedIn: Professional networking,
industry news, and thought leadership.
Facebook: Community engagement,
company updates, and customer
testimonials.
YouTube: Product demonstrations, and
customer testimonials.
Instagram: Content showcasing supply
installations,fit-out and maintenance of
company activities.

11. Facebook & Instagram

12. LinkedIn

13. LinkedIn

14. Pinterest

15. Content Strategy
Content Types: Articles, videos,
infographics, case studies,
testimonials, and educational
content.
Themes: Safety tips, regulatory
compliance, behind-the-scenes,
success stories, product
features, and maintenance tips.

17. Campaign Ideas
Safety Awareness Campaigns: Fire safety tips and
best practices.
Customer Success Stories: Showcasing successful
installations and satisfied clients.
Educational Series: Videos and articles on fire
protection and fighting technologies and
maintenance.
Product Spotlights: Detailed features of fire
protectionand fighting products and services.
Engagement Campaigns: Q&A sessions, polls, and
contests related to fire safety.

18. MetaAdsCampaignResult

20. LinkedInAdsCampaign

21. Implementation Plan
•Phase 1: Setup and Baseline
Measurement
•Actions: Conduct a social media audit, set
up tracking tools, define KPIs.
•Tools: Google Analytics, LinkedIn
Analytics.
•Phase 2: Content Creation and
Scheduling
•Actions: Develop a content calendar,
create high-quality content, and schedule
posts.
•Tools: Canva, Adobe Creative Suite.
•Phase 3: Campaign Execution
•Actions: Launch safety awareness
campaigns, engage with followers, run
targeted ads.
•Tools: LinkedIn Ads,and Facebook Ads.
•Phase 4: Monitoring and Adjustment
•Actions: Monitor performance, gather
feedback, and adjust strategies as
needed.
•Tools: Analytics dashboards, social
listening tools.

22. Budget Estimate
•Ad Spend:AED 75/Day
•Tools and Software:
MetaAdsandLinkedInAds
•Total:1200

23. Measuring Success
Key Performance Indicators (KPIs):
•AccountReach
•Engagement rates or Conversion rate.
•Website traffic from social media.
•Number of inquiries and leads generated.
Tools:
•Social media platform insights.

24. Results&Impact
Account Reach:Audience in
six months.
Engagement Rate: 7%
average engagement rate.
Lead Generation: 15%
increase in inquiries.
Brand Awareness: Enhanced
visibility and industry
recognition.

27. Conclusion
Summary:
•A strategic social media marketing plan
can significantly enhanceHibaElectro
MechanicalContractingL.L.C ' brand
presence and lead generation.
•Targeted campaigns, engaging
content, and professional networking
are key to achieving our goals.
Next Steps:
•Finalize strategy details.
•Begin implementation.
•Continuously monitor and adjust as
needed.

28. Contact Information:
Sona Soman
[email protected]
[phone]