Hidden Cities with Google

Presentation to ARVR Innovate from Natalie Whittle, Financial Times Weekend Edition on the Hidden Cities project, with particular reference to her visit to Dublin

2. A GLOBAL GUIDE
FOR BUSINESS AND
LIFESTYLE
SUBSCRIPTION
BASED
GROWING
DIGITAL FIRST

3. OUR VALUES
AUTHORITY
INTEGRITY
ACCURACY
INDEPENDENCE

4. AUDIENCE
AUDIENCE
BUSINESS DECISION
MAKERS
LUXURY CONSUMERS
OPINION FORMERS
ARTS HEAVYWEIGHTS
FASHIONISTAS AND
FOODIES
TECH SAVVY

5. THE HIDDEN CITIES PROJECT

6. OBJECTIVES
PARTNERSHIP
OBJECTIVES
FULLY INTEGRATE GOOGLE
MAPS INTO AN FT EXECUTION
GIVE THE AUDIENCE A NEW
WAY TO CONSUME FT CONTENT
MAXIMISE THE REACH OF THAT
AUDIENCE
ATTRACT A NEW AUDIENCE AND
ENGAGE THEM

12. HOW CAN WE INNOVATE?
HOW DO WE INNOVATE?

13. WHAT IS
HIDDEN
CITIES?

21. PROMOTION
STATIC AND DIGITAL OOH
GOOGLE CARDBOARD
HEADSETS
TARGETED ON AND OFF-
SITE CO-BRANDED
MARKETING
SOCIAL MEDIA
PRINT MARKETING

22. MEASUREMENT
GOOGLE ANALYTICS
CHARTBEAT

23. MEASUREMENT
RESULTS AND ROI
THE MOST PLAYED FT VIDEOS
OF ALL TIME
HIGH VALUE USER
ENGAGEMENT
SUBSCRIPTION DRIVER

24. Thank you