Higher rankings. Quality traffic. Measurable

Higher rankings. Quality traffic. Measurable results.
Power your digital marketing strategies with Moz SEO software, tools, APIs, and bespoke data solutions.

1. WWW.MICHAEL.DIGITALBYTES.CO
Prepared By:
Michael I.G
[phone]

2. MOZ INTRO
Moz was founded by Rand Fishkin and
Gillian Muessig in 2004.
It was called SEOmoz, and started as
a blog and an online community where
some of the world's first SEO experts
shared their research and ideas. We
launched the Beginner's Guide to SEO
and our first Search Ranking Factors
study, and that hub of industry
expertise transformed into a small
consulting firm and led us to create
some of our first SEO tools.
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3. Page 3 Of 13
Keyword
Research
Link
Building
On-Page
Optimization
Local
SEO
Custom
Reports
Conclusion
General
Features &
Functionality
Thankyou
ODMT
Site
Audits
Rank
Tracking
Competitive
Analysis
04 05 06 07 08 09 10 11 1312 14
Table Of Content

4. Keyword Research
Moz Keyword Explorer helps users find the
best keywords to target by providing insights
into keyword difficulty, monthly search
volume, and potential organic Control.
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5. Site Audits
Moz Pro Site Crawl scans websites for
common SEO issues such as broken links,
missing tags, and duplicate content, offering
actionable insights and recommendations.
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6. Link Building
Link Explorer provides a comprehensive
analysis of backlinks, helping users
understand their link profile, identify high-
quality link opportunities, and track new and
lost links over time.
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7. Rank Tracking
Moz Rank Tracker allows users to monitor
their website’s ranking for specific keywords
over time, providing insights into SERP
performance and tracking progress against
competitors.
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8. On-Page Optimization
On-Page Grader evaluates individual pages
based on target keywords and offers
suggestions for improving on-page elements
such as title tags, meta descriptions, and
content structure.
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9. Local SEO
Moz Local helps businesses manage their
local listings, ensuring information is
accurate and consistent across the web,
tracking local search performance, and
improving visibility in local search results.
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10. Competitive Analysis
Moz’s competitive research tools analyze
competitor websites to understand their
strengths and weaknesses and identify
opportunities to outrank them.
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11. Custom Reports
Users can create custom, white-labeled
reports that showcase SEO performance
and progress, which can be scheduled for
automatic delivery to stakeholders.
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12. Page 12 Of 13
General
Features &
Functionality
1.Keyword research tools
2.Link research tools
3.Competitive research tools
4.Technical SEO site crawl tools
5.On-page SEO analysis tools
6.Tracks SERP features
Tracks weekly keyword rankings,
mobile vs. desktop
7. Shows local SERP competitors
8. Custom report builder
9. CSV exports
10. Tracks hyper-local ranking positions
11 Complimentary API access

13. Conclusion
Moz’s user-friendly interface, as
shown in the provided image, features
a clean layout with navigation tabs for
Campaigns, Domain Overview,
Competitive Research, Keyword
Research, and Link Research, making
it easy for users to access various
tools and insights efficiently.
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14. Mr. Subhash Mangalam
Mrs. Vaishnavi Mrs. Geetha
www.odmt.in