History & functions of Public Relations

It is the deliberate planned & sustained effort to establish & maintain mutual understanding between an organization and its public

1. Presented by Belli p k S3 mba 2 History and Functions of PR

2. PR definition It is the deliberate planned & sustained effort to establish & maintain mutual understanding between an organization and its public

3. PR involves 2 way communication process between an organization and its public A communication process with a view to change mindset of public in certain directions

4. PR involves 3 progressive levels

5. Purpose of PR To educate the audiences on the advantages of the product/ service To promote goodwill of organization To create, maintain, protect & build reputation of organization

6. History of PR

7. Evolution of PR in India Ramayana- Bhadro used to report to Rama about public feelings and opinions about Ram’s administration Religious leader like Buddha- Sankaracharya were master communicators King Asoka send his own children to Sri Lanka to Preach Buddhism. Sangamitra- 1 st female PR executive in history Mahatma Gandhi succeeded in bringing entire country together to achieve independence Systematic practice of PR began with Indian Railways in 1920s. Used exhibitions, festivals and newspaper advertising, both in England and India, to attract tourists

8. Government PR structure 1918- 1 st PR set up in India by the name Central publicity board central bureau of information Bureau of public information After independence Govt set up ministry of information and broad casting. Media units which handle PR All India radio, Doordarshan Kendra, Registrar of newspapers on India, Photo division, Indian Institute of Mass communication etc

9. Ivy Lee Considered as 1 st PR counselor. Advised John D Rockefeller to talk to miners, listened to miners and improved their conditions His principles were- Tell the truth Provide accurate facts PR director , ust have access to top management & must be able to influence decision

10. Edward Bernay Father of PR He advised the new President of Czechoslovakia to announce independence on Monday than Sunday to get maximum media coverage

11. Bernay’s principles

12. Bernay’s other concepts

13. Problem Solution Columbian rope company had anti-union image Produced radio programs featuring union & management panelists Induced the company to bargain with union Convinced the company to sponsor a vocational program Offered tours of the plant What Bernay did

14. P roblem Solution P&G produced a radio commercial which were offensive to African- Americans. Changed commercial He got company to offer African-Americans significant jobs Invited them to tour plant Featured them in company newsletter What Bernay did?

15. Functions of PR Community relations Consulting Contribution programs Customer relations Government relations Guest relations Internal communication Investor relations Media relations Product/ service publicity Publications Digital communication

16. Community relations Working with groups in community where org has major operation Developing good cooperative climate Media relations personnel who work with media at community level

17. Consulting Developing & recommending public policies Contributing PR view points in formulation of corporate decisions

18. Contribution programs Sometimes part of community relations function Developing policies for corporate donations Processing contribution requests

19. Customer relations Assuring that organization’s customers are satisfied Deal with customer enquiries, complaints Advise senior management on customer related issues and concerns

20. Government relations Also called public affairs Monitors regulations & legislation affair Maintaining a goodwill with Govt Directing program designed to promote organizations point of view in regulation and legislation

21. Guest relations Conducting office and plant tours Guest relation activities Preparing brochures, tour guides, tapes, videos, maps and guest related communication material M ajor function in tourism and entertainment industry

22. Internal communications Preparing & publishing employee & membership bulletins, newsletter etc Employee & member conferences, tele conference Communication with management & board members Also includes tour, employee recognition banquets & awards

23. Investor relations Communicating with owners Communicating with related groups such as financial institutions, brokers, securities and financial analysts Preparing and coordinating annual meetings, conferences, seminars & communication materials such as internet site contents, annual reports, quarterly statements

24. Media relations Issuing news of activities to external audience Establishing & maintaining contact with mass media Handling responses to inquiries from news media Coordinating media conferences & tours Tracking & evaluating media coverage

25. Product/ service publicity Often called marketing publicity Announcing new products/ services & enhancements if any through mass media Developing & executing promotional programs

26. Publications Preparing and publishing materials for special constituencies including dealers, agents, advisory body, alumna

27. Digital communication Using internet, intranet, email etc to prepare and deliver message to specific constituencies

28. Thank You