History of advertising

advertising brief history

1. (Global & Indian) History of Advertising

2. Public Announcements by public drummers. Notices were printed on walls. First wall Newspaper was ‘ Acta Diurna ’. Printing, Industrial Revolution and publishing leads to the growth of advertising. First ad. Agency formed in 1875, to offered to make ads. And media buying.

3. History of Indian Advertising Parallel to the history of I ndian press. Hicky’s newspaper carried more ad. Advertisement means carrying the info. About death, birth, arrival and departure. Then, it started converting into a persuasive copy providing discounts and services. With the growth in trade and commerce, ad. Has its main aim as ‘Hard Selling’.

4. B Dattaram and Co. claims to be the oldest existing Indian agency in Mumbai which was started in 1902 named Indian Advertising Agency. Two major reasons for Growth of Indian Advertising were Swadeshi Movement (1907-1911) & Installation of first printing machine by statesman in Calcutta Later, Indian ad agencies were slowly established and they started entering foreign owned ad agencies. Ogilvy and Mater and Hindustan Thompson Associate agencies were formed in the early 1920s.

5. In 1967, the first commercial was aired on Vividh Bharati and later in 1978; the first television commercial was seen. Various companies now started advertising on television and sponsoring various shows including Humlog and Yeh Jo Hai Zindagi .

6. In 1939, Lever’s advertising department launched Dalda – the first major example of a brand and a marketing campaign specifically developed for India. AAAI( Advertising Agencies Association of India) in 1945 & ABC( Audit Bureau of Circulation) in 1948 helped to bring order in competitive world of Advertising

7. Post-independence advertising Parition didn’t effected the Business. Multi-color printing & improved printing machines enhanced the advertising. Phenomenal growth in Indian Media boosted the Indian Advertising. Since 1980, Readership surveys came into being. TAM, ORG-MARG. AC Nielson, IRS, NRS, TRP etc. Till 2010, Ad. Industry was two billion industry with 1200 ad agencies and 10000 Professionals, growing at the rate of 15-20% p.a. Many Professional Institutes are training the budding talent also.

8. Effect of growth of Advertising on Press Line between News and Advertisement got blurred. Globally, we entered into a new world of opportunities but its effect on press is debatable. Paid news and advertorial are newly coined terms in journalism accepting its presence and effect on them.