Holistic Email Marketing Agency Services

Discover contemporary email marketing services provided by an holistic digital marketing company based in San Diego. From opt-in to segmentation to personalization, you'll find relatable email strategies that can help grow your endeavor. Gain insights from over 25 years of marketing excellence from present Dustin Baly.

1. © 2020 Q4
© 2020 Q4| 1
Holistic Email
Marketing
Agency Services

2. © 2020 Q4
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Agenda
1
Background&presentationinitiative
Introduction
2
Fundamentals&intersections
Email Marketing
3
Incubatequalifiedleadsviaemail
Proposal
4
Augmentqualifiedleadgeneration
Landing Pages

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Introduction

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Owner, 49 SEO Services
Dustin W. Baly, 25+ Year Growth Marketer
Senior business strategy manager at a large search engine
helping partners, Fortune 500 companies, the top
ecommerce 3000, agencies, & affiliate networks.
CJ Affiliate of the Year & LookSmart Gold Award Winner
Shari’s Berries Marketer
Grew from less than 10 million to over 100 million in annual sales
Top Ecommerce Site Conversion Award Winner
Agency Founder
Helping business grow through lead generation,
email marketing, SEO, paid media and digital
transformations. Google partner.

5. E MA IL M ARKE T ING
Services
Your one-stop
solution for
end-to-end
email marketing.
⇢Automated & Scheduled
⇢Segmented & Personalized
⇢Responsive & Optimized
⇢3 Month Strategic Planning
⇢Graphics, Animations, Templates
⇢Projections & Reports
⇢List Growth
⇢List Hygiene
⇢Landing Pages
⇢Exit Pop-Ups
⇢Creative Services
⇢Copywriting
⇢Training
A/B Testing
Reporting / Analytics
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Email Marketing
Fundamentals

7. CH A N N EL CO N TRI BU T IO N STU DY
Email is a Top Revenue Channel
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8. E MA IL M ARKE T ING
Top ROI Channel
Email is the
catalyst for
cross channel
acquisition &
retention.
Many channels typically contribute to producing
prospects...
Email nurtures leads to conversion and
retention.
Relative Marketing Channel ROI
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Advanced
Opt-In
Personalized
Automations
Segmented
Deployments
Mobile
Responsive
Continuous
Development
2 024 E MA IL MA RKE TI N G
Program Fundamentals
⇢Customize email opt-in
tactics
⇢Fully develop automated
email response series
⇢Regularly engage
subscribers in
personalized segments
⇢Deploy for multiple
devices, emphasizing
mobile
⇢Test to uncover
significant subscriber
preferences
Keys to take your full email advantage…

10. E MA IL MA RKE TIN G / T YP E S
Letter Messaging
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Get Noticed.
Get Leads.

11. E MA IL MA RKE TIN G / T YP E S
Event Registration
© 2018 Ignite Visibility
© 2018 Ignite Visibility| 11
Sell Out Events
Promote
Education
Feature Sponsors

12. E MA IL OP T IMI ZATIO N SYST EM
Engagement Example In The Mobile
Magnifying Glass
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13. E MA IL MA RKE TIN G
Segmentation Strategies
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⇢
⇢
⇢
⇢
⇢
⇢

14. T H E W E B I S A M O B I L E F I R S T P L A T F O R M
Be Mobile Responsive
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15. SP L IT TE ST IN G
Understand A/B Testing
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Email Is a Preference Laboratory
Testing Fundamentals:
Uncover Casual Factors of Engagement
⇢Split Test In Real Time – Seasonality influences results
⇢Use Single Factor Differences – Understand What Drives
Results
⇢Review Result Confidence Level – Statistical Significance
Determines Result Repeatability
As digital marketers we have access to
significant sample populations that
many scientists can only dream of.
Let’s make good use of them to help
people.

16. Email Success Case Studies
Test results quantified with over 95% statistical significance.
38%
Increased Revenue
Through an offer test
95%
Increased Traffic
Result of a from name test
1052%
Increased Orders
Realized through an email template test
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17. E MA IL MA RKE TIN G
Campaign KPI Dashboard
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18. E MA IL MA RKE TIN G
Monthly Campaign Analysis
Year Over Year
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Email Roadmap
⇢Copy, Creative, Setup, Reporting, Analysis, Insights, Strategy, Segmentation
E mai l S erv i c es
4 Campaign Plan
Edition Type Campaign Trigger Results
2020-VIV-1Exit Overlay Page Overlay for Email Opt-in Page Exit Grow Email List Faster
2020-VIV-2Preference CenterPost Subscription Preference Center Post Opt-In Improve List Quality & Engagement
2020-VIV-3Auto Campaign Best Outdoor Living With the BBQ GuysImmediate After Signup Secured Email Inbox Placement
2020-VIV-4Auto Campaign What Customers Are Saying… 2 Hours Post Signup Higher Conversion Rate
2020-VIV-5Auto Campaign Ultimate BBQ Guide 1 Day Post Signup More Get Well Gifts
2020-VIV-6Auto Campaign Best Grilling Accessories 1 Day Post Signup More New Baby Gifts
2020-VIV-7Auto Campaign Expert Personalized Design Insights For You2 Day Post Signup More Birthday Gifts
2020-VIV-8Auto Campaign Recent Customer Review Request 1 Week Post Order DeliveryMore Customer Reviews
2020-VIV-9Batch Campaign Time To Get Your Easter Grill On… March Deployment More Monthly Conversions
2020-VIV-10Batch Campaign Thrilling Grilling That's Not To MissMarch Deployment More Monthly Conversions
2020-VIV-11Batch Campaign You Qualify for a Design ConsultationMarch Deployment More Monthly Conversions
2020-VIV-12Batch Campaign Live Outdoors On Your Terms, Help Is Here…March Deployment More Monthly Conversions

20. © 2020 Q4
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Lead Generation
Pages

21. W E B INARS
Get Leads, Get Links
Gate content
through email
opt-in.
© 2020 Ignite Visibility
© 2020 Ignite Visibility| 21

22. W E B INARS
To Get Leads
Second step
preferences forms
have over 80%
completion rate.
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Thank You!
Integrated Email Marketing
Connect Via
LinkedIn
@dustinbaly
Follow on
Instagram
@dustinbaly
Send Me An
Email
[email protected]
Follow My Magazines on
FlipBoard
@dustinbaly
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