HomeShop 18

2. How’s That for a 22 month old company
•Ecommerce Industry in India (Non-Travel)
•The Largest Players
Ebay – 120 Crores
Indiatimes Shopping – 60 Crores
Rediff Shopping - 35 Crores
Indiaplaza - 30 Crores
Others - 150 Crores
HomeShop18 – 500 crores and counting ……

3. Promoted by Network18 – India’s
premier Media & Broadcasting
Group – which owns the most
admired media brands in the
country.
HomeShop18 – Stellar Credentials

4. In 2007, our journey started as an idea…TV SHOPPING
Who will buy our products ?
What products
will work ?
Poor Perceptions of
TV Shopping
- Magic Products
- Down market
- Not for Me
What kind of content will work ?
How should we
build credibility ?
There were no past experiences to learn from, there were only questions…
2

5. •Sauna Belt
•Rudraksh
•Hair-raising (!) solutions
•Before-and-after miracles
Thus far, India had only witnessed teleshopping…
Magic products, dubbed infomercial, tacky execution…No credibility!
The image of Home shopping was linked to
teleshopping…
3

6. HomeShop18 – Also India’s only true
VIRTUAL Retail Business
TELEVISON WEB CATALOGUE MOBLE (to launch soon)NEWS
India’s only comprehensive direct-to-home business

7. HomeShop18: Technology for Service
Integrated technology backbone to service customers, vendor and
logistics partner

8. Calls (daily)
1,700
15,000
25,000
40,000
0.12Mn
1.5Mn
3Mn
7.5Mn
Customer base
So, has the concept worked?
Has the customer accepted this new domain of shopping?
A new customer every 8 sec, 2 Mn CRM base, 18% repeat…
9

9. 350
2,000
3,000
9,000
26X in 3 years
Ann. Gross Sales (INR Mn)
425
2,200
5,000
10,000
Daily Transactions
23X in 3 years
And has it worked for our Brand partners and
Vendor associates?
● 4.5% of digicam market ● Largest retailer of steel dinner sets ● 5+ cr Jewellery every month
● Largest retailer for Reebok ● 2
nd
Largest retailer of Microwave Ovens for Whirlpool
A Launch Pad, Liquidation platform and an Alternate Distribution channel
that Demonstrates, Distributes and Builds Brand Equity
10

10. But it’s many businesses all rolled into one
HomeShop18: Unique Business Model in India
It’s “direct to customer”

11. HomeShop18: Strengths in Sourcing;
Great Consumer offers
20+ Product Categories
68+ Sub Categories
Wide range of offerings
Mega Brands
Innovative & Exclusive
Products & Offers
Food Saver is a
appliance which
preserves food by
Vacuum Packing it.
Exclusive partner for
Converse 3 idiots
merchandise
An industry first –
T-Series content loaded
cards with mobiles
Product developed
exclusive for HomeShop18

12. HomeShop18: Super Consumer Experience
•In-house managed 250-seat call centre
•Integrated single point ordering and after sales support
•Consistent quality of service
•Doorstep “Free Home Delivery” in 2750+ cities across India
•Consumer centric policies:
15 days no questions asked money back guarantee
Multiple payment options including “Cash on Delivery”

13. India’s 1st
& only 24 hour TV
shopping channel
India’s No.2
shopping website
A logistics footprint
reaching
2750 cities
24 hour in-house
400-agent
sales center
400+ vendors,
20000 SKUs
Integrated,
real-time
IT Systems
HomeShop18: Leaving no stone unturned to build
Credibility & Trust for HomeShopping

14. Today HomeShop18 is a formidable force – Brands see
value in us
New Launches
Product Share gains
Stock Liquidation
Brand visibility
Oster Food Saver
Exclusive right for Oster Food Saver – an
innovative concept to preserve food
HomeShop18 is the largest retailer for
Reebok in certain categories
8000 pieces of Motorola F-3 were
liquidated in a month
Has helped small regional players
become visible nationally

15. HomeShop18 is becoming the preferred shopping
destination for customers
Great Value
•MahaSale
•Diwali Dhamaal
•Weekend Loot
•Today’s Best Value
Unparalleled Convenience
•2750+ city
•Doorstep Delivery
Super Quality
•Whirlpool
•Samsung
•Peter England
•IFB

16. HomeShop18 is building a unique success story
HomeShop18 – a super brand that creates value for all its stakeholders!!
●
Over 2Mn CRM base in just 2 years
●
20% repeat customers
●
Customer acquisition rate @ 8 sec
●
No.1 retailer for Reebok
●
3% share of Microwave Ovens
●
4% share of cameras &
camcorders
●
Largest retailer of dinner sets
●
Largest retailer of fashion jewellery

17. Thank you!
Welcome to the
HomeShop 18 world!
17