Honda Car Branding, The power of dreams

Honda Car Branding, The power of dreams

1. The Power of Dreams

2. Service
Honda is a global brand thathas brought several attractive and innovative car and
bike models to the market.
Philosophy:

3. Credit of Honda’s
success
•Successful marketing and
technological innovation
•Uses several channels for
marketing
•Advertises its products and
models on digital channels and
promotes its brand using
sponsorships.
•Built a great brand image

4. Key word
• High quality
• Reasonable price
• New Technology
• Fuel efficiency
• Environment friendly

5. The Passion behind the White
Coveralls
•“Good products come from clean
workplaces.”
•Symbolizes the equality of all
•White symbolizes Honda’s philosophy

6. Target Market
• Middle Income, High Income class
• Young adulthood people looking for
style, comfort, automatic features
and soft luxury.
• Parents looking for a safe, reliable and
price competitive for their children
• Buyers looking to purchase their first
car

7. Visual image