HONDA CAR VS HYUNDAI CAR PROJECT FOR FUTURE

This project aims to compare and analyze the future prospects of Honda and Hyundai cars, examining their technological innovations, design philosophies, sustainability efforts, and customer preferences. As two leading automotive brands, both Honda and Hyundai have made significant strides in creating advanced vehicles, but they are approaching the future of the automobile industry in unique ways. This project will focus on their upcoming models, the integration of electric vehicles (EVs), autonomous driving technology, and their overall vision for the next decade.

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A RESEARCH ON CONSUMER PREFERNCE AMONG
HONDA USER VS HYUNDAI USER

PREPARED BY
(YOUR NAME)KARLO

ACADEMIC YEAR
2025-24

GUIDED BY
MS. NATASAJACSION

FOR THE PARTIAL FULFILLMENT OF B.B.A. SEM-6

SUBMITTED TO
(UNIVERSITY NAME)

(COLLEGE NAME)

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DECLARATION

I, YOUR NAME, a student of B.B.A. SEM IV of (COLLEGE NEME) hereby
declare that this Research Report has been successful carried out
under guidance of am further declaring this Research report has not
been previously submitted to any college or university.





Date:
Signature:

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ACKNOWLEDGEMENT

I take this opportunity to put on record my acknowledgement to
everyone who has been of a great help in preparation of this Research
report.

I would start my thank you note with for incorporating the project
study in curriculumJamnagar for providing me platform for
inspiration. My project guide for continuous support and guidance.

I would also like to thank my teachers, parents and friends for helping
me out in carrying this project preparation.

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EXECUTIVE SUMMARY

“IN THE WORLD OF CHOICE, NEED TO CHECK THE PREFRENCE”

The Indian automobile industry has historically been a good indicator
of how well the economy is doing, as the automobile sector plays a
key role in both macroeconomic expansion and technological
advancement. The four wheelers segment dominates the market in
terms of volume, owing to a growing middle class and a huge
percentage of India’s population being young.

Moreover, the growing interest of companies in exploring the rural
markets further aided the growth of the sector. The rising logistics and
passenger transportation industries are driving up demand for
commercial vehicles.

Future market growth is anticipated to be fueled by new trends
including the electrification of vehicles, particularly three-wheelers
and small passenger automobiles.

The research study aims only the educational research purpose.

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INDEX

SR. NO. PARTICULARS
1 INTRODUCTION AND HISTORY
INTRODUCTION OF HONDA
HISTORY OF HONDA
INTRODUCTION OF MARUTI
HISTORY OF MARUTI
2 TOPIC OF THE STUDY
3 NEED OF THE STUDY
4 OBJECTIVES
5 DATA COLLECTION
6 SAMPLE SIZE AND SELECTION
7 SCOPE
8 LIMITATION
9 DATA INTERPRETATION
10 FINDINGS
11 SUGGESTIONS
12 CONCLUSION
13 APPENDIX
14 QUESTIONNAIRE
15 BIBLIOGRAPHY

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INTRODUCTION AND HISTORY

INTRODUCTION OF HONDA
The four wheeler industry has been expanding rapidly. Gone are the days when
processing a four-wheelers was seen as a luxury. Now a day it is viewed
as a mere necessity. Prior, sale of four-wheelers was mainly confined
to urban areas but lately in rural areas the bicycles are being replaced
by power driven two wheelers such as scooters and motorcycles.
Not only this, the industry has also customers ranging from all
demographic segments. It has been common that even school going
children are driving two wheelers. The women customers are also increasing
due to increase in women literacy and employment.

NAME HONDA
FOUNDED DECEMBER 1995
HEADQUATERS GREATER NOIDA, UTTAR PRADESH, INDIA
FOUNDER SOICHIRO HONDA
CHAIRMAN TAKUYA TSUMURA
INDUSTRY AUTOMOTIVE

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HISTORY OF HONDA

Honda Cars India Ltd. (HCIL) was established in December 1995 as a joint venture
between Honda Motor Co., Japan, and Usha International of India, under the
name Honda Siel Cars India Ltd. The company began its journey with the launch
of the Honda City in 1998, which quickly became one of the most popular sedans
in the Indian market. Recognized for its reliability, performance, and premium
appeal, the City played a crucial role in establishing Honda's brand image in
India. In 2012, Honda Motor Co. acquired full ownership by buying out Usha
International’s stake, renaming the company Honda Cars India Ltd.

Over the years, Honda expanded its line-up with models like the Civic, Accord,
Jazz, CR-V, and Amaze, catering to various segments. HCIL also established a
second manufacturing plant in Tapukara, Rajasthan, in 2014 to boost production
capacity. While Honda initially focused on petrol vehicles, it later introduced
diesel engines to meet market demand. Today, HCIL continues to evolve,
focusing on SUVs and hybrid technology to align with India’s shifting automotive
preferences and sustainable mobility goals.

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INTRODUCTION OF HYUNDAI

Hyundai Motor Company, commonly known as Hyundai, is a South Korean
multinational automotive manufacturer founded in 1967 by Chung Ju-Yung.
Headquartered in Seoul, South Korea, Hyundai is one of the largest automobile
manufacturers in the world. The company operates the world’s largest
integrated automobile manufacturing facility in Ulsan, South Korea, with an
annual production capacity of 1.6 million units.

NAME HYUNDAI
FOUNDED MAY 1996
HEADQUATER CHENNAI, TAMIL NADU, INDIA
FOUNDER CHUNG JU-YUNG
CHAIRMAN EUISUN CHUNG
INDUSTRY AUTOMOTIVE

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HISTORY OF HYUNDAI

Hyundai Motor India Limited (HMIL) was established on 6 May 1996 as a wholly-
owned subsidiary of the South Korean automotive giant, Hyundai Motor
Company. The company entered the Indian market with the launch of the
Hyundai Santro in 1998, which became an instant success due to its modern
design, advanced features, and affordable pricing. This marked the beginning of
Hyundai's rise in India, challenging the dominance of existing players with its
focus on innovation and quality. Over the years, Hyundai expanded its product
line-up with popular models like the i10, i20, Verna, Creta, and Tucson, catering
to various customer preferences.

Hyundai’s manufacturing plant in Sriperumbudur, Chennai, became a hub for
both domestic sales and exports, making Hyundai the largest exporter of
passenger cars from India. The brand focused on offering technologically
advanced features, strong after-sales service, and premium designs, which
helped it become the second-largest car manufacturer in India. In recent years,
Hyundai has embraced sustainable mobility by introducing electric vehicles like
the Kona Electric and plans to expand its EV line-up further. Today, Hyundai
continues to play a pivotal role in shaping India’s automotive landscape with its
focus on innovation, safety, and customer satisfaction.

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TOPIC OF THE STUDY

Now a days there many car manufacturing companies in India. As a result of that
I would like to research on consumer preference on car. In India there are many
companies who are manufactures car like Honda, Hyundai, TATA, etc.

So my topic is research on consumer preference among car user vs. car user.

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NEED OF THE STDUY

As a researcher I think of following points I would like to do research on this
topic. The increasing trend of uses of car in this modern era. By observing the
trend the question arises to work upon it. Earlier stage the lifestyle was simple
and people use bicycle but in this modern era people uses car. So because of all
reasons I would like to study on consumer preference on car user vs. car user.

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OBJECTIVE OF THE STUDY

1. To know the image of product in the mind of consumer.
2. To compare the level of satisfaction before purchasing and
After purchasing car.
3. To know the preferable price from the customer.
4. Find out the area to be improve.
5. To find the reasons for the dissatisfaction.
6. To know the effective factors.


DATA COLLECTION METHOD

For the purpose to know the response from respondent. It is important to collect
the data by proper and scientific way. For my research I make the survey by short
questionnaire and get total 105 respondents by online questionnaire .The
different age group respondent with different demographic region.
Thus online questionnaire is the research tool of data collection method.

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SAMPLE SIZE AND SELECTION

 The research considers the sample size of 105 respondents.
 The selection method of sample is non probability convenience random
sampling method.



SCOPE OF THE STUDY

 The study focuses JAMNAGAR DISTRICT.
 Different age groups have been covered.

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LIMITATION OF THE STUDY

 The study only has small number of respondent.
 The study has limited demographic region.
 The study consists small number of questions only.
 The study consists the feedback only within 10 days which is limited time
period.
 There is no contribution of opinion of expertise person related to report.
 The approach adopted for the research report is normal and causal approach.
 This report can’t consider the effect of changing life style of society at all.

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DATA INTERPRETATION

1. What is your gender?


 43.7% of the respondents in this research study are male.
 53.3% of the respondents in this research study are female.

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2. How old are you?




 31.9% of the respondents in this research study are 18-25 years old.
 53.6% of the respondents in this research study are 25-34 years old.
 11.6% of the respondents in this research study are 34-45 years old.
 2.9% of the respondents in this research study are 45-55 years old.

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3. Which Company's Car are you using?




 21.9% of the respondents in this research study are Honda car user.
 37.1% of the respondents in this research study are Hyundai car user.
 25.7% of the respondents in this research study are other car user.
 15.2% of the respondents in this research study are none car user.

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4. How much mileage does your car get?




 31.9% of the respondents in this research study are 10-20Km/h mileage
in car.
 31.9% of the respondents in this research study are 20-30Km/h mileage
in car.
 20.3% of the respondents in this research study are 30-40Km/h mileage
in car.
 15.9% of the respondents in this research study are 40-50Km/h mileage
in car.

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5. How long have you been using your car?




 25.7% of the respondents in this research study are Less than 1 year use
in car
 34.3% of the respondents in this research study are 1–3 years use in car.
 21.9% of the respondents in this research study are 3–5 years use in car.
 18.1% of the respondents in this research study are more than 5 years use
in car.

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6. Are you likely to buy from the same brand for your next car?



 30.5% of the respondents in this research study are definitely likely to buy
from the same brand for your next car.
 30.5% of the respondents in this research study are probably likely to buy
from the same brand for your next car.
 30.5% of the respondents in this research study are not sure likely to buy
from the same brand for your next car.
 8.6% of the respondents in this research study are unlikely likely to buy
from the same brand for your next car.

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7. Have you experienced any recurring issues with your car?



 36.2% of the respondents in this research study have experienced any
recurring issues with your car
 63.8% of the respondents in this research study have not experienced any
recurring issues with your car.

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8. Would you recommend your car brand to others?


 40.00% of the respondents in this research study are recommend car
brand to others.
 45.7% of the respondents in this research study are not recommend car
brand to others.
 14.3% of the respondents in this research study are maybe not
recommend car brand to others.

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9. How would you rate the overall performance of your car?




 23.8% of the respondents in this research study are excellent rate the
overall performance of your car.
 42.9% of the respondents in this research study are good rate the overall
performance of your car.
 23.8% of the respondents in this research study are fair rate the overall
performance of your car.
 9.5% of the respondents in this research study are poor rate the overall
performance of your car.

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FINDINGS


1. The Research Shows That Girls Are More Dominating Respondent Towards
Survey Than Boy. The Girls Respondents Are More Than 53.3 Percentages.
2. As Per Respondent Of Survey Honda Company’s Car Gives More Rating Than
Other Company’s Car.
3. The Survey Report Indicates That Most of the Car Mileage Are between 20-
30.
4. As Per Respondent Of Survey Hyundai Company’s Car Gives More Rating Than
Other Company’s Car.
5. The Survey Report Indicates That Most of the Car’s Mileage Are Between 10-
20.
6. The Survey Indicates That More 100 Percentages Respondents Like Car.

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SUGGESTIONS

1. Implement strategies to engage boys more actively, such as targeted
invitations, incentives, or creating surveys that appeal to their interests.

2. Compare Hyundai’s strengths (affordability, warranty, advanced features)
and explore ways Honda can integrate more tech-driven or cost-effective
solutions. Investigate why some respondents still prefer Hyundai and
other brands to refine Honda’s offerings

3. Encourage fuel-efficient driving techniques like maintaining steady
speeds, avoiding rapid acceleration, and reducing idling. Keeping up with
oil changes, tire pressure, and engine tuning can help improve fuel
efficiency.

4. Use loyalty programs, special offers, and feedback-based improvements
to further increase customer trust. Highlight customer satisfaction in
marketing campaigns to strengthen Hyundai’s brand image.

5. Which is competitive but has room for improvement. Enhancing engine
efficiency, aerodynamics, and fuel management systems can help boost
fuel economy. Additionally, promoting regular maintenance and eco-
driving habits can ensure better mileage performance.

6. . This highlights the popularity and demand for automobiles among
participants.

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CONCLUSION

When comparing Honda and Hyundai cars, Honda generally takes the lead in
terms of driving performance and perceived reliability, while Hyundai often
offers better value with its longer warranties, advanced technology features,
and more affordable price points; ultimately, the "better" choice depends on
your priorities, whether you value driving experience or overall cost-
effectiveness.

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APPENDIX

LIST OF TABLES

SR. NO. PARTICULARS
1 COMPANY PROFILE

LIST OF CHARTS

SR. NO. PARTICULARS
1 What is your gender?
2 How old are you?
3 Which Company's Car are you using?
4 How much mileage does your car get?
5 How long have you been using your car?
6 Are you likely to buy from the same brand for your next
car?
7 Have you experienced any recurring issues with your
car?
8 Would you recommend your car brand to others?
9 How would you rate the overall performance of your
car?

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QUESTIONNAIRE
1. What is your gender?
A. Male
B. Female
2. How old are you?
A. 18-25
B. 25-35
C. 34-45
D. 45-55
3. Which company’s bike are you using?
A. Honda
B. Hyundai
C. Other
D. None
4. How much mileage does your bike get?
A. 10-20Km/h
B. 20-30Km/h
C. 30-40Km/h
D. 40-50Km/h

5. How long have you been using your car?
A. Less than 1 year
B. 1–3 years
C. 3-5 years
D. More than 5 years

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6. Are you likely to buy from the same brand for your next car?
A. Definitely
B. Probably
C. Not sure
D. Unlikely

7. Have you experienced any recurring issues with your car?
A. Yes
B. No

8. Would you recommend your car brand to others?
A. Yes
B. No
C. Maybe

9. How would you rate the overall performance of your car?
A. Excellent
B. Good
C. Fair
D. Poor

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BIBLIOGRAPHY


 Dyer, R. (2021). The Ultimate Car Comparison Guide: Honda vs. Hyundai
and More. Auto Press Publishing.
 Harper, J. (2020). Reliability Wars: Honda, Toyota, Hyundai & More.
MotorTech Publications.
 Smith, L. (2022). "Honda vs. Hyundai: Which Brand Delivers Better Value?"
Automotive Weekly, 35(4), 22-28.
 U.S. News & World Report. (2024). "Honda vs. Hyundai: Battle of the
Brands in 2024."