Honda SWOT Analysis

SWOT Analysis of Honda Company Pakistan

1. Verbal Communication Group Members: Umer Sajjad Wasi ul Murtaza Zaidi Mohsin Altaf Hashmi

2. Sochirio Honda Japanese Man Founder Of Honda Company

3. introduction Sochirio Honda had love motor vehicles since birth. When he was 15, he left school and started working at an auto repair shop, and his passion grew.

4. Honda Dream His greatest dream was to become a world renowned car racer, and it was ambition which he would fulfill in time. But first, the auto lover found himself employed as a technician.

5. Honda’s repair shop Honda skills allowed him to open the door of his own repair shop in 1928. In this repair shop, they can also make the piston rings and sold them to Toyota company.

6. Establishment of Honda motor co: In 1947, Honda sell his repair shop and incorporate the Honda company at Tokyo, Japan.

7. Initially Honda company can manufacture the bikes, which becomes very successful with in the decade.

8. In 1973, the Honda CO. manufacture its first car.

9. vision We are a company built on dreams. And these dreams inspire us to create innovative products that enhance human mobility and benefit society. We see "The Power of Dreams" as a way of thinking that guides us and inspires us to move forward. 

10. Honda starts working in pakistan The company was incorporated on November 04, 1992 in pakistan and joint venture agreement was signed on August 05, 1993. The ground breaking ceremony was held on April 17, 1993 and within a record time of 11 months, construction and erection of machinery was completed. The first car rolled off the assembly line on May 26, 1994. Official inauguration was done by then President of Pakistan, Farooq Ahmad Khan Leghari . Mr.Kawamoto , President of Honda Motor Company Limited Japan was also present to grace the occasion. The company is listed in Karachi, Lahore and Islamabad Stock Exchanges.

11. Honda office in pakistan

12. Competitors of honda in pakistan Toyota Motors Company. Suzuki Motors Company.

13. Honda atlas cars pakistan Honda Atlas Cars Pakistan Limited is a joint venture between Honda Motor Company Limited Japan, and the Atlas Group of Companies, Pakistan.

14. Wasi ul Murtaza

15. Head office The Head Office of Honda company is situated at Tokyo, Japan.

16. Honda office in the north america

17. Honda worldwide Honda Motor Company, Japan with its headquarters in Tokyo, has manufacturing operations in 28 countries with 73 plants. Honda employed more then 200,000 employees in all over the world.

18. Ceo of honda co: Takanobu ito is currently working as a CEO of Honda Company in Tokyo , Japan.

19. Operational strategy Honda divide 6 Administrative regional group. Honda pursue independence of local management and sale operations .

20. Revenue Honda generated $119.8 Billion in 2013 Honda expected 10% more revenue in year 2014

21. Honda civic 2014

22. Honda city 2014

23. Honda accord 2014

24. Honda address in pakistan Honda Customer Service Business hours: 9:00 am - 6:00 pm By Phone: [phone]By Mail: [email protected] Head Office 43 - km, Multan Road, Manga Mandi , Lahore Hours of Operation 8:00 am - 5:00 pm Tel : [phone]Fax : [phone]E-mail:  [email protected]

25. M Mohsin Altaf

26. 4/24/2014

27. Company's Internal Factors Strengths Weaknesses Company's External Factors Opportunities Threats

28. Strength Brand Name Image Smoother drive as compared to competitors Efficient performance Quality ISO certification Exotic Interior Unique aerodynamic shape Revolutionary engine technology Comfortable

29. Continue… Diversification Quality and customer satisfaction Providing greatest passenger safety Strong spare parts and dealership network

30. WEAKNESSES Higher car price acting adversely on market share Inefficient Cost management Not providing smaller cars that have maximum demand Cutting bend technology that gives acceleration to problems New Honda city dashboard is made of plastic that decreases value of interior design Limited car designs

31. Continue… Costly spare parts Shortage of trained technicians due to complex Sensor technology Maintenance cost Resale value

32. Opportunities Growing automotive market Technology upgrading Development of new areas or markets creates  more opportunities for the company . Favorable government policies Economy expanding (increasing rural to urban immigration)

33. Continue… Customer desire for hybrid and fuel efficient vehicles Increase in demand of small vehicles

34. Threats Entry of reconditioned cars Political instability Energy crises Rising fuel prices Depreciation of rupee against dollar Rising tax rates

35. Questions?

36. Thanks 