How AI is Changing Day-to-Day Work of a Product Manager

In a world where AI's impact is often spoken of in broad, theoretical terms, it's vital to drill down to the specifics—especially in roles as pivotal as that of a Product Manager. This insightful webinar is designed to shift from hypotheticals to tangible realities, demonstrating exactly how AI is reshaping the daily responsibilities of Product Managers.

Join us as we explore the practical applications of AI in product management, showcasing real-world examples and the latest tools that are enhancing efficiency and decision-making processes. By the end of this session, participants will:
Gain a clear understanding of both the potential and the real impact of AI on their roles as Product Managers.
Witness firsthand demonstrations of two cutting-edge AI tools—ChatGPT and Arro—applied to actual product management tasks.
Engage in a critical discussion about the risks and myths surrounding AI, including the concern of "losing your job" to technological advancements.
As the AI landscape is rapidly evolving, this webinar will also offer an updated outlook on the latest opportunities and developments. Don't miss out on this chance to stay ahead in your field!

1. How GenAI is changing day-to-day
work of a Product Manager
Speaker

Francesco Corti
Principal Product Manager, Docker

2. This slide deck is developed by DataCouch
About Speaker
Speaker

Francesco Corti
Principal Product Manager, Docker
Principal Product Manager @
Open Source enthusiast
Developer at heart (ex-DevRel)
Speaker & Author

3. This slide deck is developed by DataCouch
What you should expect
How the role of a Product Manager is evolving
The impact of AI for PMs
and in action
A look to the future
Is your job at risk?
Questions & Answers
PM
DISCLAIMER: I’m not here to sell anything!

4. This slide deck is developed by DataCouch

5. This slide deck is developed by DataCouch
What a
Product Manager
does

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Product Management (in tech) is young

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Product Management awareness
●Until late 2010, product management wasn’t broadly
understood (and adopted)
●What a PM does was not widely agreed
●PMs in organizations where few (but growing)
2018

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The recent history (since 2020)

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The recent history (since 2020)
AI for Product Managers - 24th of July 2024
2021 2022 2023 2024

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Where we are today
●Product Managers are (often) part of the asset of a successful business and company*
●In the past few years of layoffs, Product Managers are required to “justify their craft” by impacting
more: organization, product mindset, revenue growth
○It is estimated that 3% of 263,180 tech workers laid off in 2023, were Product Managers
(source: Layoffs FYI)
○Edge cases are discussing about the need of Product Managers

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Where we are today
In practice Product Managers are required to “impact more” (with less)
1
Delegating
product tasks to other roles
Impact more
on the revenue
2
Learn fast
3
Designers, User Research, etc. And not only user satisfaction Fail fast with less iterations
This is where AI comes to play!

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Learning fast leveraging AI*
(*) Francesco’s experience
●It is a continuous learning process
○Because best practices are not defined (yet)
○Because many tools are appearing/evolving rapidly

●Benefit for you:
○save your time
○learn something new

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Learning fast leveraging AI*
(*) Francesco’s experience

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How to leverage ChatGPT for the benefit of a PM*
(*) Francesco’s experience
●ChatGPT is one of the most famous (and clever)
AI-based chatbots
●ChatGPT is a multi-purpose tool
●I use it to speed the completion of (simple)
tasks*
(*) Demo later on

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●Arro is an AI-Assistant driving user researches
●DEMO time!
○User interview
○Outcomes for a PM
○How to create an interview
How to leverage Arro for the benefit of a PM*
(*) Francesco’s experience

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How to leverage ChatGPT for the benefit of a PM*
(*) Francesco’s experience
●I use it to do speed the completion of (simple)
tasks
○Review content (basic)
○Summarise content (basic)
○Analysing a “big” amount of data
○Define assumptions
●DEMO time
○Review content
○Summarise content

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How to leverage ChatGPT for the benefit of a PM*
(*) Francesco’s experience
●For less basic use cases I learnt that it is better
to use an iterative approach
(rather than a one-question-only approach)

●DEMO time
○Analysing a “big” amount of data
○Define assumptions

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Lessons learned
AI Assistants
represents
a very common solution
for specific use cases
can help
in completing faster
simple tasks
“General-Purpose” AI tools

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Does it speed the PMs in doing their job?
How much?

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Does it speed the PMs in doing their job?
How much?
●I’m not aware about any specific study sharing any data
●Based on my experience: not too much (yet)!



DISCLAIMER:
I’m not saying it is useless,
Instead it is saving me from “boring” tasks.

22. This slide deck is developed by DataCouch

23. This slide deck is developed by DataCouch

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What about the future?
What should we expect?
…
Is my job at risk because of AI?
Now
In two years
After

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Now
In two years
After
●There aren’t “patterns” in using AI for PMs
(and not only PMs)
●Solutions in the market are growing in number
and specialization
●Layoffs are NOT because of AI
(your job is NOT at risk)
●You should start learning how to leverage AI
to go faster in your decisions
●Call to Action:
No bias!

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Now
In two years
After
●AI will evolve and be better
●Still far to be able to replace a human
(including PMs)
●A PM able to leverage AI will be more appealing in
the market
●The paradox is that PM with AI skills will be more
requested
●Call to Action: Find your way to use AI

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Now
In two years
After
●We have to wait for the Artificial General
Intelligence (AGI) to match or surpass human
capabilities across a wide range of cognitive tasks
●Only at that time we can discuss the “human
replacement” (including PMs)

29. This slide deck is developed by DataCouch
Now
In two years
After
●We have to wait for the Artificial General
Intelligence (AGI) to match or surpass human
capabilities across a wide range of cognitive tasks
●Only at that time we can discuss the “human
replacement” (including PMs)
●On 352 AI experts:
○50% believes it will be possible within 2060*
○90% believes it will be within the next 100 years*



(*) Since the ‘60s we are expecting AGI to happen

30. This slide deck is developed by DataCouch
In brief…




AI is a booster for PMs!
(no bias)

31. This slide deck is developed by DataCouch
How the role of a Product Manager is evolving
The impact of AI for PMs
and in action
A look to the future
Is your job at risk?
Questions & Answers

32. This slide deck is developed by DataCouch
One machine can do the work of fifty ordinary men.
No machine can do the work of
one extraordinary man.

Elbert Hubbard
Francesco Corti
Principal Product Manager at Docker Inc.
https://www.linkedin.com/in/fcorti/

33. This slide deck is developed by DataCouch
Thank You!
Q&A
https://www.meetup.com/all-things-data/
@datacouch
https://www.meetup.com/ai-minds/
https://www.meetup.com/generative-ai-user-group-pune/