2.FMCGBrands
ForFMCGbrandssellinggroceries,beverages,orpersonalcareproductsviaGrabFood’s
convenienceandgrocerydeliverychannels,deliveryfeebenchmarkingisapowerfultoolfor
competitivepositioning.Unlikerestaurants,FMCGbrandsoftencompetedirectlywith
traditionalretailoutletsandquickcommerceplayers,wheredeliverychargescanheavily
influencepurchasingbehavior.Iffeesaretoohigh,customersmayopttovisitalocalstore
insteadoforderingonline.BymonitoringGrabFooddeliveryfeeseveryweek,FMCGbrandscan
betteraligntheirpromotions,suchasofferingfreedeliveryaboveaspecificcartsizeorutilizing
bundleddiscounts.Thisensurestheirproductsremainattractive,notonlyinpricebutalsoin
overallaccessibility,comparedtoretailstorepurchases.
3.CloudKitchens
Cloudkitchens,alsoknownasdelivery-onlyrestaurants,lackphysicalstorefrontstoattract
walk-incustomers,makingdeliverypricingacrucialfactorintheirsurvival.Higherdeliveryfees
candeterfirst-timecustomersfromtryinganewbrand,whilefrequentfeefluctuationscan
significantlyimpactordervolumes.ByrelyingonCloudKitchenDataScrapingfromGrabFood,
operatorscanidentifypatternsindeliveryfeechanges—suchaspeak-hoursurchargesor
neighborhood-specificincreases.Withthisintelligence,theycanplantargetedcampaigns,such
as“freedeliveryonfirstorders,”oroptimizemenupricingtooffsetsurges.Cloudkitchensthat
adaptquicklytoshiftsindeliveryfeesgainadecisiveedgeovercompetitorswholackthislevel
ofinsight.
4.FoodDeliveryConsultants
Fooddeliveryconsultantsandmarketanalystsplayapivotalroleinadvisingrestaurants,FMCG
brands,anddelivery-onlybusinesses.Theirstrategiesoftenhingeonaccurateandtimelydata
regardingdeliveryfees.Weeklyfeebenchmarkingprovidesconsultantswithinsightsinto
broaderindustrytrends,competitortactics,andconsumerbehaviorlinkedtopricesensitivity.
Withthesedatasets,theycanrecommendwhetheraclientshouldabsorbcertaindelivery
costs,introducelimited-timefreedeliverypromotions,orrestructuremenupricingtoaccount
forvariablefees.
WhenbusinessesScrapeRestaurantsDatafromGrabFood,consultantscancomparedelivery
feesacrossmultiplecompetitorsandregions,allowingthemtoidentifypricinggaps,pinpoint
inefficiencies,andguidetheirclientstowardstrategiesthatmaximizeprofitabilitywhile
maintainingcustomersatisfaction.
.