How netflix expanded to 190 countries in 7 years

A brief overview of an article , "How Netflix expanded to 190 countries in 7 years" from Harvard Business Review.

1. How Netflix Expanded to 190 Countries in 7 Years By Syeda Batool Abbas Maheen James

2. What is Netflix??? Started by Marc Randolph Literal Meaning: NET FLIX “ Net ” is derived from the word Internet “ Flix ” is a shortened version of the word flicks – a synonym for movie. Netflix  is a streaming service that allows our members to watch a wide variety of award-winning TV shows, movies, documentaries, and more on thousands of internet-connected devices.

3. Why Netflix Gained popularity? No Commercials Started producing Netflix’s Original content. Lets you watch a vast library of movies and TV shows for a single monthly price . You can use the service on practically any device that has a screen, including phones, tablets, and set-top boxes.

4. Netflix’s global growth 2010 : Only Operational in US 2015 :Operational in 50 Countries 2017 it was operating in over 190 countries. 2018  its international streaming revenues exceeded domestic streaming revenues for the first time. T oday close to  73 million of its some 130 million subscribers are outside the U.S.  

5. Obstacles in the way of success Netflix’s globalization strategy, and many of the challenges it’s had to overcome, are unique: Netflix must secure content deals  National regulatory restrictions, such as those that limit what content can be made available in local markets . Language Barriers Free Streaming Deprived of the First Mover Advantage

6. Road to Success

7. Netflix Strategic Moves Netflix’s success can be attributed to two strategic moves — a three-stage expansion process into new markets and the ways it worked with those markets — which other companies looking to expand globally can use too . Netflix did not try to enter all markets at once First phase of its globalization process was consistent with the traditional model of expansion This second phase, involving a faster and more-extensive international expansion, saw Netflix extend its footprint to some 50 countries. The third phase, during which a much-accelerated pace of entry brought Netflix to 190 countries, used everything it had learned from the first two phases.

8. Expansion Strategies Improved Mobile Experience Developing relationships with device makers, mobile and TV operators, and internet service providers as well . Partnered with key local companies to forge win-win relationships . “Great storytelling transcends borders ,” - Ted Sarandos The company has responded to customer preferences for local content

9. Exponential globalization  It’s a carefully orchestrated cycle of expansion, E xecuted at increasing speed, T o an increasing number of countries and customers . The approach has helped the company expand far more quickly than competitors.  Competition In Future by the competitors.

10. E xponential globalization was infeasible until a few years ago.

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