How Planograms Enable Personalized Product Placement for Targeted Customer Segments.pptx

nlock the power of personalized shopping with planograms—tailor product placement for targeted customer segments and deliver a shopping experience that speaks directly to their needs!

1. How Planograms Enable Personalized Product Placement for Targeted Customer Segments

2. The Role of Customer Data in Personalized Planograms 

3. Segment-Specific Product Placement Strategies

4. Localized Preferences  Retailers can customize product placements based on regional or cultural preferences.   For example, stores in areas with a large population of a specific ethnicity can feature products that cater to that demographic more prominently.   A planogram can guide the placement of these items in high-traffic areas, ensuring they capture the attention of the target audience. 

5. Lifestyle-Based Segmentation 

6. Seasonal and Promotional Adjustments 

7. Behavioral Targeting 

8. Use Nexgen POG to plan and execute store shelves effectively. www.nexgenus.com [email protected]