How to Create a Facebook Ad Campaign

SocialSEO Presents - How to Create a Facebook Ad Campaign.

Creating Facebook Ads can be extremely beneficial for your business. Learn more today! https://www.socialseo.com/

1. How to Create a Facebook Ad Campaign

2. How many active users are there on Facebook each month?

3. 1.65 BILLION

4. What % of marketers use Facebook instead of other social media advertising platforms?

5. What is the average cost per click (CPC) on Facebook?

6. $0.64

7. Why Are Facebook Ads Good For Your Business? Increase awareness Brand Products Services Content Events Grow social audience following In-depth audience targeting Interactive advertising options Run for as little as $5/day

8. How to Create Facebook Ads Log in to your personal Facebook account associated with the business Select from the drop down “Create Ads” This will auto generate an ad account for you

9. Build Audience Targeting

10. Audience Insights

11. Audience Insights Dashboard

12. Audience Insights Details Demographics Age & Gender Lifestyle Interests Relationship Status Education Level Job Title Page Likes Location Cities Countries Languages Facebook Activity Device Used Frequency of engagement Household Income Size Home Value Owner vs. Renter Spending Methods Purchase Retail Spending Online Purchases Purchase Behavior

13. Audiences Custom Customer file Website traffic App activity Engagement on Facebook Lookalike Find people similar to your most valuable audiences Saved Build targeted audience

14. Create an Ad

15. Boosted Posts Reach as many people as possible and drive engagement with your page post.

16. Promote Your Page Promote your page and get page likes to connect with more of the people who matter to you.

17. Send People to Your Website Encourage people to visit your business website.

18. Increase Conversions On Your Website Encourage people to complete an action once they get to your website. **You'll need a conversion pixel for your website before you can create this ad.**

19. Get Installs Of Your App Encourage people to install your mobile app

20. Increase Engagement Of Your App Create ads that encourage existing app users to interact with your app.

21. Raise Attendance At Your Event Create ads that promote your events

22. Get Video Views Create ads that get more people to view a video.

23. Collect Leads For Your Business Collect information from people, such as emails, phone numbers, etc.

24. Get People To Claim An Offer Create ads with a coupon, discount or other special deals.

25. Promote A Product Catalog Automatically show products from your product catalog based on your target audience.

26. Select Your Audience, Placement, Budget & Schedule Choose your saved audience Ad Placements Mobile Desktop Instagram Right Column Audience network Select your budget & schedule Daily or Lifetime Continually run ads or only during certain hours

27. Create Ad Copy Choose from: Single ad images Multiple ad images Slideshows Videos

28. Tips for Creating Compelling Ad Copy

29. Tips for Creating Compelling Ad Copy

30. Tips for Creating Compelling Ad Copy

31. A/B Split Testing

32. Tips for Creating Compelling Ad Copy Show people who are using your product rather than the product itself Make sure images are high resolution Free Shutterstock images Keep it simple Provide an incentive Clear call to action

33. Monitoring Ads Track: Results Reach Impressions Cost p er action Amount spent Click through rate (CTR) Frequency Relevancy Score Can also track: Page likes Post share Post comments Post likes All clicks Button clicks (CTA’s)

34. Recap Narrow in on your target audience Choose an objective that matches your business goals ( ie . Increased website traffic, purchases, conversions, page likes, leads, etc. ) Use creative ad copy & clear images A/B split testing Monitor results