How to do SEO with free tools - Arnout Hellemans

searchnorwich 147 views 46 slides Jun 25, 2024
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About This Presentation

This talk from Dutch SEO legend, Arnout Hellemans is about how to use free tools to get started in SEO and start finding things that you can easily improve.

This isn't just for beginners in SEO, even seasoned SEOs have new things to learn.

Everything from Google Search Console and Bing Webmast...


Slide Content

Who is Arnout Hellemans?
Arnout Hellemans | @hellemans |#SearchNorwich

3 pillars of SEO?

•Popularity (links?)
•Content (what to write?)
•Indexability / UX (can it be consumed?)
Arnout Hellemans | @hellemans |#SearchNorwich

GA4 for SEO
Arnout Hellemans | @hellemans |#SearchNorwich

Must have report in GA for
SEO

•Page contains 404 title with source /
medium
Arnout Hellemans | @hellemans |#SearchNorwich

Filter pages on the 404 page titles
Arnout Hellemans | @hellemans |#SearchNorwich

Actions on 404 title traffic
•301 redirect the 404 pages to relevant
pages.
•If you find any paid traffic clicks fix these
paid ads.
Arnout Hellemans | @hellemans |#SearchNorwich

Google Search
Console
Arnout Hellemans | @hellemans |#SearchNorwich

Arnout Hellemans | @hellemans |#SearchNorwich

Sheets add-in
Arnout Hellemans | @hellemans |#SearchNorwich

https://searchanalyticsforsheets.com
/
Arnout Hellemans | @hellemans |#SearchNorwich

SearchAnalytics for Sheets tips

•Don’t filter requests on the API
•Combine Keyword and Landing page
•Link sheet with Looker Studio for
advanced analysis
Arnout Hellemans | @hellemans |#SearchNorwich

Bigger site or more data?
•Don’t use the native connector in GDS
•Use API with a your own Data store
(like BigQuery)
Arnout Hellemans | @hellemans |#SearchNorwich

Alternatively use
https://omt.tips/branch-tools
Arnout Hellemans | @hellemans |#SearchNorwich

Bing webmaster
tools
Arnout Hellemans | @hellemans |#SearchNorwich

Import verified sites from GSC through login
with Google
Arnout Hellemans | @hellemans |#digitalzone21

Backlink data and response codes
Arnout Hellemans | @hellemans |#SearchNorwich

Data on;
•Broken links ending on 4xx and 5xx
•https://www.bing.com/webmaster/repo
rts/crawl/information?url=
Arnout Hellemans | @hellemans |#SearchNorwich

Free Backlink data
(for your site and competitors)
Arnout Hellemans | @hellemans |#SearchNorwich

Backlink data
Arnout Hellemans | @hellemans |#SearchNorwich

Compare backlink data
Arnout Hellemans | @hellemans |#SearchNorwich

Keyword research
Arnout Hellemans | @hellemans |#SearchNorwich

MS Clarity;
•Heatmaps
•Session Replays
•Unique user insights
Arnout Hellemans | @hellemans |#SearchNorwich

The SERP
(for your site and competitors)
Arnout Hellemans | @hellemans |#SearchNorwich

The SERP
•Autocomplete
•Elements; images, shopping feed, video,
transactional content, forum content?
•People Also Ask
Arnout Hellemans | @hellemans |#SearchNorwich

Handy chrome
extensions
Arnout Hellemans | @hellemans |#SearchNorwich

SEOquake
•https://omt.tips/Pmf
•Download SERPS
•Basic on-page data
Arnout Hellemans | @hellemans |#SearchNorwich

Core Serp Vitals
•https://omt.tips/mnI
•See CWV scores for all websites in the
SERP
Arnout Hellemans | @hellemans |#SearchNorwich

<View Rendered Source>
•https://omt.tips/chrome-view-rendered
-source
•See raw HTML and Rendered HTML and
the differences.
Arnout Hellemans | @hellemans |#SearchNorwich

Redirect Path
•https://omt.tips/chrome-redirect-path
•Great to easily check the response code.
Arnout Hellemans | @hellemans |#SearchNorwich

Capo
•https://omt.tips/capo-head-order
•Great and simple to to change your head
order.
Arnout Hellemans | @hellemans |#SearchNorwich

Free domain alerts . com
•Monitor SSL expiration
•Monitor domain expiration
Arnout Hellemans | @hellemans |#SearchNorwich

Crawling tools
Arnout Hellemans | @hellemans |#SearchNorwich

Crawling tools
•https://alphacrawler.pro/ (free with ads)
•https://sitebulb.com/download/ (free
14 day trial)
•https://www.screamingfrog.co.uk/seo-s
pider/#features-single (free for max 500
pages)
Arnout Hellemans | @hellemans |#SearchNorwich

Feel free to connect;
@hellemans on twitter
Arnout Hellemans on Linkedin
For questions ;-)
Arnout Hellemans | @hellemans |#SearchNorwich