How to do SEO with free tools - Arnout Hellemans

This talk from Dutch SEO legend, Arnout Hellemans is about how to use free tools to get started in SEO and start finding things that you can easily improve.

This isn't just for beginners in SEO, even seasoned SEOs have new things to learn.

Everything from Google Search Console and Bing Webmaster Tools to Google Sheets and the most helpful Chrome extensions.

For more details on SearchNorwich 16:
https://www.searchnorwich.org/events/searchnorwich-16

Follow Arnout:
LinkedIn: https://www.linkedin.com/in/arnouthellemans/
Twitter: https://x.com/hellemans
Arnout's consultancy: https://onlinemarkethink.com/

5. Who is Arnout Hellemans?
Arnout Hellemans | @hellemans |#SearchNorwich

6. 3 pillars of SEO?

•Popularity (links?)
•Content (what to write?)
•Indexability / UX (can it be consumed?)
Arnout Hellemans | @hellemans |#SearchNorwich

7. GA4 for SEO
Arnout Hellemans | @hellemans |#SearchNorwich

8. Must have report in GA for
SEO

•Page contains 404 title with source /
medium
Arnout Hellemans | @hellemans |#SearchNorwich

9. Filter pages on the 404 page titles
Arnout Hellemans | @hellemans |#SearchNorwich

10. Actions on 404 title traffic
•301 redirect the 404 pages to relevant
pages.
•If you find any paid traffic clicks fix these
paid ads.
Arnout Hellemans | @hellemans |#SearchNorwich

11. Google Search
Console
Arnout Hellemans | @hellemans |#SearchNorwich

12. Arnout Hellemans | @hellemans |#SearchNorwich

13. Sheets add-in
Arnout Hellemans | @hellemans |#SearchNorwich

14. https://searchanalyticsforsheets.com
/
Arnout Hellemans | @hellemans |#SearchNorwich

15. SearchAnalytics for Sheets tips

•Don’t filter requests on the API
•Combine Keyword and Landing page
•Link sheet with Looker Studio for
advanced analysis
Arnout Hellemans | @hellemans |#SearchNorwich

16. Bigger site or more data?
•Don’t use the native connector in GDS
•Use API with a your own Data store
(like BigQuery)
Arnout Hellemans | @hellemans |#SearchNorwich

17. Alternatively use
https://omt.tips/branch-tools
Arnout Hellemans | @hellemans |#SearchNorwich

18. Bing webmaster
tools
Arnout Hellemans | @hellemans |#SearchNorwich

19. Import verified sites from GSC through login
with Google
Arnout Hellemans | @hellemans |#digitalzone21

20. Backlink data and response codes
Arnout Hellemans | @hellemans |#SearchNorwich

21. Data on;
•Broken links ending on 4xx and 5xx
•https://www.bing.com/webmaster/repo
rts/crawl/information?url=
Arnout Hellemans | @hellemans |#SearchNorwich

22. Free Backlink data
(for your site and competitors)
Arnout Hellemans | @hellemans |#SearchNorwich

23. Backlink data
Arnout Hellemans | @hellemans |#SearchNorwich

24. Compare backlink data
Arnout Hellemans | @hellemans |#SearchNorwich

25. Keyword research
Arnout Hellemans | @hellemans |#SearchNorwich

27. MS Clarity;
•Heatmaps
•Session Replays
•Unique user insights
Arnout Hellemans | @hellemans |#SearchNorwich

28. The SERP
(for your site and competitors)
Arnout Hellemans | @hellemans |#SearchNorwich

29. The SERP
•Autocomplete
•Elements; images, shopping feed, video,
transactional content, forum content?
•People Also Ask
Arnout Hellemans | @hellemans |#SearchNorwich

30. Handy chrome
extensions
Arnout Hellemans | @hellemans |#SearchNorwich

32. SEOquake
•https://omt.tips/Pmf
•Download SERPS
•Basic on-page data
Arnout Hellemans | @hellemans |#SearchNorwich

34. Core Serp Vitals
•https://omt.tips/mnI
•See CWV scores for all websites in the
SERP
Arnout Hellemans | @hellemans |#SearchNorwich

36. <View Rendered Source>
•https://omt.tips/chrome-view-rendered
-source
•See raw HTML and Rendered HTML and
the differences.
Arnout Hellemans | @hellemans |#SearchNorwich

38. Redirect Path
•https://omt.tips/chrome-redirect-path
•Great to easily check the response code.
Arnout Hellemans | @hellemans |#SearchNorwich

40. Capo
•https://omt.tips/capo-head-order
•Great and simple to to change your head
order.
Arnout Hellemans | @hellemans |#SearchNorwich

42. Free domain alerts . com
•Monitor SSL expiration
•Monitor domain expiration
Arnout Hellemans | @hellemans |#SearchNorwich

43. Crawling tools
Arnout Hellemans | @hellemans |#SearchNorwich

44. Crawling tools
•https://alphacrawler.pro/ (free with ads)
•https://sitebulb.com/download/ (free
14 day trial)
•https://www.screamingfrog.co.uk/seo-s
pider/#features-single (free for max 500
pages)
Arnout Hellemans | @hellemans |#SearchNorwich

45. Feel free to connect;
@hellemans on twitter
Arnout Hellemans on Linkedin
For questions ;-)
Arnout Hellemans | @hellemans |#SearchNorwich