How to Get Started in Social Media for Art League City

A presentation for League City Art League.

1. Social Media for Artists

2. ELLIO Gallery

3. Trish Badger

4. Of the global population actively uses social media 60%

5. 1. Why do artists use social media? 2. How to get started on social media. 3. Content ideas for artists. 4. What about beyond social? Social Media for Artists Jeff Hamachek

6. 1. Professional opportunities: socialize with others, creative space. 2. Mood board feed: follow enough artists, and you’ll see new art, art in progress and other inspiration. 3. Pulse check: see what styles, influences, media, colors, etc are in. 1. Why do artists use social media?

7. 4. Collab opportunities: connect with others to find collar opportunities 5. Find shows and events: see when events are in town 6. Ongoing portfolio: Instagram documents your changes and improvements through time 1. Why do artists use social media?

8. 7. Invite creative feedback: see how friends and others engage with your art. 8. Show art: many artists create art with nowhere to show it. 1. Why do artists use social media? Haley Morgan LeStrange

9. 9. Display art: many artists feel they need to display art to consider it complete. 10. Compare to previous art: see hw art compares to and displays alongside previous art. 11. Social media art: using art as a way to create interesting content for social media 1. Why do artists use social media? rOcktopus Art

10. Set up an account - Use your name for your account name, it makes it easier to find. - Use the same headshot, logo or image for all your accounts to establish a brand. - Talk about what you do in your bio/description. Include location, media, and additional interesting information. - Use link in bio for Instagram. They don’t allow links in posts. - Pinned posts allow you to highlight a specific post, and keep it there. Use for your next show, a special piece, discount, etc.

11. …and also videos Make sure you have great photos - Wipe off your lens! - Ensure everything is well lit. - Buy lighting if needed! - Compose photos to tell a story. - Take several shots to ensure you have a quality one. - Tap to focus on your phone.

12. Art hanging on a wall Art in an exhibition Shots while installing exhibition Close-ups and details and different angles Commissions Artwork for challenges such as Inktober or Sketchtember Work in progress Process Studio shots YOU! What do you post, tho? Artwork

13. Exhibition graphics or event pages Accidents and mistakes Random sketches Throwback posts Artwork for sale Merchandise you are selling such as stickers, pins, prints Tools: paintbrushes, palettes, cameras, kilns Featured news, books, etc What do you post, tho?

14. Find an audience - Start by following friends & family - Don’t do F4F or Followback - Collabs! (And mention other accounts) - Engage with others’ posts - Use hashtags, especially with events - Giveaways or competitions - Check events and sponsorships for social media opportunities

15. - Why shouldn’t you only have a social media presence? - 100% get a website! - Extra points for a blog on your website. - Set up an email list. What about beyond Social Media?

16. Use AI for ideas for social media posts! Using AI for social media ideas

17. Scheduling Posts Use software to schedule posts so you don’t have to post each one live. Facebook/IG/Meta Business Manager LinkedIn YouTube

18. Questions?

19. @EricTTung