How to Link Google Ads with Google Analytics | Skillfloor pdf

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1. How to Link Google
Ads with Google
Analytics
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2. •Introduction to Google Ads and Google
Analytics
•Benefits of Linking Google Ads with Google
Analytics
•Prerequisites for Linking
•Step-by-Step Linking Process
•Verifying the Link
•Common Issues and Troubleshooting
•Best Practices for Linked Accounts
•Conclusion and Next Steps
Agenda
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3. Introduction to Google Ads and Google Analytics
•Google Ads is an online advertising platform by
Google.
•Allows businesses to display ads on Google search
results and its advertising network.
•Operates on a pay-per-click (PPC) model, charging
advertisers only when users click their ads.
What is Google Ads?
•Google Analytics is a web analytics service offered
by Google.
•Tracks and reports website traffic and user
behavior.
•Provides insights into how users interact with a
website, aiding in data-driven decision making.
What is Google Analytics?
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4. Optimize marketing strategies by analyzing the
performance of ad campaigns in detail.
Enhance ROI by identifying high-performing
keywords and ad groups for better budget
allocation.
Gain deeper insights into user behavior by tracking
on-site actions after ad clicks.
Benefits of Linking Google Ads with Google Analytics
1
2
3
Improve remarketing efforts by creating targeted
audience lists based on user interactions.
4
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5. Ensure you have admin access to
both Google Ads and Google
Analytics accounts to configure
the linking.
Verify that both accounts belong
to the same organization or entity
for seamless data integration.
Check that the Google Analytics
property you wish to link is set up
correctly and actively receiving
data.
Prerequisites for Linking
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6. Step-by-Step Linking Process
Sign in to Google
Analytics
Access Property
Settings
Link Google Ads
Account
Configure Data
Sharing
Navigate to your Google
Analytics account and sign
in using your credentials.
Ensure you have admin
access to the account you
wish to link.
In the Admin section, select
the account and property
you want to link. Navigate
to the 'Google Ads Linking'
option under the Property
column.
Click on '+ New Link
Group', select the Google
Ads accounts you wish to
link, and click 'Continue'.
Confirm the linking group
settings.
Enable data sharing
settings to allow Analytics
data to be shared with
Google Ads. Save your
changes to finalize the
linking process.
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7. Key Metrics and Indicators
Ensure you have admin access to
both Google Ads and Google
Analytics. Without proper
permissions, the linking process
will not be successful.
Check Admin Access
Google Analytics Admin
Panel
Verifying the Link
Navigate to the Admin panel in
Google Analytics. Under the
'Property' column, click on 'Google
Ads Linking' to see the list of linked
accounts.
Verify metrics like 'Sessions',
'Bounce Rate', and 'Conversion
Rate' in Google Analytics. These
should now reflect data from your
Google Ads campaigns, indicating
successful linking.
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8. Common Issues and Troubleshooting
• Discrepancies in data between Google Ads
and Google Analytics.
• Linking errors due to incorrect account
permissions.
• Imported goals not recording conversions
properly.
• Delayed data sync causing outdated reports.
• Ensure both accounts have admin access to
correct permissions issues.
• Double-check goal configurations and
re-import them if necessary.
• Verify that both accounts are linked correctly
and re-link if needed.
• Allow up to 24 hours for data to sync properly
and reflect in reports.
Common Issues Troubleshooting Tips+ ×
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9. Best Practices for Linked Accounts
Ensure auto-tagging is enabled in Google Ads to automatically tag your
URLs with tracking parameters. This provides detailed and accurate data
in Google Analytics.
Set up goals and conversions in Google Analytics to measure the success
of your Google Ads campaigns. This helps in evaluating ROI and optimizing
performance.
Enable
Auto-Tagging
Use Goals and
Conversions
Segment Your
Data
Utilize data segmentation to analyze specific subsets of your traffic. This
helps in understanding the performance of different audience segments
and refining your strategies.
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10. Conclusion and Next Steps
●Linking Google Ads with Google Analytics provides valuable
insights by combining advertising and site performance data.
●Key benefits include enhanced campaign tracking, better ROI
analysis, and improved audience targeting.
●Ensure prerequisites such as admin access to both accounts
and proper setup of both platforms.
●Follow the step-by-step process: Sign in to Google Analytics,
navigate to Admin, select Google Ads Linking, and follow the
prompts.
●Next Steps: Review linked account settings regularly, utilize
data for optimization, and stay updated with platform changes.
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