How to market real estate projects in Nepal ? Marketing Plan Sample

How to market Residential Properties in Nepal ?

This is a sample marketing strategy for a residential project in Kathmandu, Nepal.

With this sample, you can modify projects according to your needs.

For further queries please contact :
[email protected]

#RealEstate #Marketing #SocialMedia

1. MARKETING PLAN
For
Green Valley Residency

2. Project Overview
Located in Bhaisipati, Lalitpur in a prime location.
30 Apartments in plan.
Average property value of 2.5 to 3 crore.
Target to sale 5 Pre- Bookings before beginning of
construction work.
Unique Selling Proposition
Located in prime location with developed social
infrastructure.
Flexible payment plans
Superior designs
High ROI

3. Project Financial Assumption
It is assumed that Green Valley Residency has
capital (Working Capital - Bank Loan) to construct
50% of the project.
It is assumed that the company has flexible
financing option with extra reward to those who
pays higher sum in advance.
Monthly installment plan ranging from 2 to 5
lakhs per month & Bank release at the
handover.
One time payment extra incentive perks.

4. Targeted Audience
Professionals Like Doctor, Engineer, CAs etc.
Non Residential Nepalis (NRN).
Businesspeople who have major business outside
the valley but need to frequently travel within
Valley.
Politicians who need to travel often to Kathmandu.

5. SEO Campaigns
Our website will follow all the requirements
required to index website on Google. It includes
things like :
Using HTTPs (SSL Certification)
Mobile First Design.
Site Maps
Title tags, Meta Description and headers.
Key Word Rankings
We will rank in keywords like
Prime location apartments
Green valley residency
Best real estate projects
New apartment projects etc

6. SEO Campaigns
However we will work more on creating brand
value rather than relying more on SEO.
Reasons
SEO is a time taking process. It works under
PULL model however we have to do extensive
advertisement for PUSH model.
While stating we will focus more on branding to
create awareness and generate leads via social
media campaign through website.

7. Offline Marketing Strategy
Approach HR Department of Banks to circulate
information to all the staffs. It includes all class of
Bank.
Gather information via Bank Website of Branch
Managers and send them mail, SMS and also take
appointments to pitch about project.
Gather information of major corporate houses and
approach HR Department to circulate about project
along with offers.
Place hoardings in few crowd centers but prioritize
in project area.

8. Email Marketing
We will use Mail Chimp or other similar tools.
Since the opening rate of Emails are low, we will
rely lesser on Emails.
Further we will have mobile numbers of those who
have provided emails so we will rely more on SMS
Campaigns, Whatsapp, Viber Business and
Channel of Whatsapp and Community of Viber.
Email templates to be designed by front end
developer with Call To Action (CTA) Button to
drive traffic back to website to schedule visits.

9. Email Marketing - Template Ideas
Welcome Template - Greetings and Information of
Project.
Introduction to team, directors, investors and Board
of Directors along with project legal status.
Amenities & Perks - Call to Action (CTA) visit site.
Booking Offer and Payment Plans.
Booked by - Introducing the neighbors profile (If
they permit)

10. Goals
Phase 1
(Month 1)
Name, Logo, Website, Brochure and set up of Sales
& Marketing Team.
Content Development along with 3D Plans and a
animated video for Phase 2 Campaigns.
Search Engine Optimization (SEO) Basic Version
Phase 2
(Month 2-3)
Online Marketing campaigns focusing on
awareness.
Start construction of model home.
Lead generation campaign solely focused on
website traffic to download brochure.
Create long term digital assets like CRM,
Community and connect prospects together.
Advance SEO with backlinks

11. Goals
Phase 3 (Month 3-7)
Collab with 10- 15 influencers for social media
marketing.
Collab with 3 - 4 medias for paid articles and PR
Campaigns. (Along with backlinks for website)
Launch introductory offer to book apartments and
book 10 aparments in this time frame.
Phase 4
(Month 7-10)
Complete construction of model homes.
Influencers video in model homes
Media publicity wrt to completion of model homes.
Follow up past leads to visit model homes.
Active lead generation campaign for model home.
(Video and photo campaigns)
Book 10 homes during this campaign.

12. Phase 1
Preparation
Lunch website.
2 Carousel ads
1 Video ads
Launch Animated video for Housing Society.
Key Performance Indicator (KPIs)
Ready to move for month 2 & 3.
10,000 Website Visits.
100 Brochure Download.
5 Lakh Reach

13. Phase 1
Budget

14. Phase 2
Market Initialization
Run campaigns extensively prepared in Month 1.
2 Carousel ads
1 Video ads
Launch Animated video for Housing Society.
Key Performance Indicator (KPIs)
500 Brochure Download
25,000 + Website Visit
20 Lakhs + Impressions
1200 + Messages
100+ Site Visit

15. Phase 2
Budget

16. Phase 3
Sales Driven
Booking offer Campaign
Influencer Marketing
10+ Ads & Promo
Key Performance Indicator (KPIs)
2,000 Brochure Download
1,00,000 Website Visit
50 Lakhs + Impressions
10 Unit Sales

17. Phase 3
Budget

18. Phase 4
Goal Achieve
Use all the previous digital assets to achieve results.
Key Performance Indicator (KPIs)
2,000 Brochure Download
1,00,000 Website Visit
50 Lakhs + Impressions
10 Unit Sales

19. Phase 4
Budget