How to personally brand yourself - The Marketing Muse 360

A Presentation that helps Realtors understand how Market and Brand themselves in the Marketingplace. Learn how to use photography, graphic design, website and brand placement to grow your business.

1. How To Market and Brand Yourself Presented by The Marketing Muse 360 www.themarketingmuse360.com 404-944.3510 1

2. What words come to mind ? www.themarketingmuse360.com 404-944.3510 2

3. What words come to mind? www.themarketingmuse360.com 404-944.3510 3

4. What words come to mind www.themarketingmuse360.com 404-944.3510 4

5. What words come to mind www.themarketingmuse360.com 404-944.3510 5

6. What words come to mind www.themarketingmuse360.com 404-944.3510 6

7. What words come to mind www.themarketingmuse360.com 404-944.3510 7

8. What is Branding ? Branding is creating content, images, clothing, hairstyle, that help people remember you! Its not about asking for the sale, its more information about you or your company. “get to know me stuff” The benefits of Branding The Conversion of your Sales is higher People are most likely to accept your commission rate or sign the check if your branding is in place Google can find you Your colleagues respect you People trust you (Proven knowledge in your industry) www.themarketingmuse360.com 404-944.3510 8

9. Creating Your Brand 101? 1. Determine who is your audience ( Your Target Market ) Who responds to you best, and buys your product or service (SELECT ONE GROUP) 2. Create an image of yourself that represents your specialty 3. Create creative and knowledgeable content on your specialty 4. Be Consistent 5. Be authentically YOU! Be ready to accept who you really are in the marketplace. (lets go to worksheet) www.themarketingmuse360.com 404-944.3510 9

10. How to Market Yourself? Determine where your “target market” hangs out. ( facebook , direct mail, television, bars, malls ,etc.) Use platforms that engage and educate your market where they are. People want more than just asking for business. Create action steps in your marketing. (website, flyers, social media) BUY. SIGN UP.JOIN. DONATE.PARTY Measure what’s working and what is not. Marketing is a science and its mathematical. Numbers don’t lie and someone did what you did before and they were successful at it. Always do your research** www.themarketingmuse360.com 404-944.3510 10

11. Top Ways To Brand Professional Image Consultant – The style and color you represent MATTER! Professional Photography- Your headshot matters! Its needs to be everywhere. Video – can be professional or not (Just have video of yourself) Determine what color and symbols represents you or your business. Be the expert in your industry, write about it and you! www.themarketingmuse360.com 404-944.3510 11

12. 4 Samples of Branding In the following slides you will see samples of previous clients. We were responsible for the following: Art direction Image Consultation Photography Graphic Design Location Website Social Media www.themarketingmuse360.com 404-944.3510 12

13. Hair Salon This salon hired us to help them be more international. However, at the end of the day was that was not who they really were. You must know who you are and willing to represent what you asked for. www.themarketingmuse360.com 404-944.3510 13 Their Version Our Version

14. Fashion Designer This client wanted to develop a brand that spoke more to their clientele. The initial marketing was good but they hired us to make it better. Even the pose of the new model was part of the brand identity. www.themarketingmuse360.com 404-944.3510 14 Before After

15. Non Profit-Helping Homeless This non-profit has a unique leader who is young, heartfelt and innovative. His hip-hop identity, professionalism, and his career had to be captured in one shot! Which picture works best for corporate identity? www.themarketingmuse360.com 404-944.3510 15 Before, still a good shot! After, a different version Then he started An inspirational T-shirt company This is his brand for His T-Shirt line.

16. Life Coach This client has an established brand. However, she wanted them to be more cohesive. She is a coach so we took out consulting and added “coaching.” www.themarketingmuse360.com 404-944.3510 16 Before After Her other business logo and header

17. Uniqueness Consider what makes you different When determining your niche, you should think about what makes you different from other brands out there. www.themarketingmuse360.com 404-944.3510 17

18. Make them Remember You! Find out what you want to focus on. What you want to be known for. Consider what your talents are, what you’ve been recognized for and what you’re better at than most people. www.themarketingmuse360.com 404-944.3510 18

19. What are you Passionate About Think about your passions Identify the things and ideas that you love, and identify your passions www.themarketingmuse360.com 404-944.3510 19

20. How are you perceived? Ask colleagues and friends to sum up your professional image Get a true reflection of what you’re all about by asking others to define you. www.themarketingmuse360.com 404-944.3510 20

21. Lets talk about your messaging Physically make a message Write a paragraph and tag line that tells your story and emphasizes your specialty and talents. www.themarketingmuse360.com 404-944.3510 21

22. Whats your mission statement ? Physically make a message Write a paragraph and tag line that tells your story and emphasizes your specialty and talents. www.themarketingmuse360.com 404-944.3510 22

23. Online Presence Own your domain Register your name or unique URL to project a more professional image . Always make sure everything is cohesive. Branding is seeing the same images across all channels. So website, business card, social media, flyers should be similar. Spend money on a nice website. Its your virtual commercial. www.themarketingmuse360.com 404-944.3510 23

24. Virtual Store Have a great website Your website is still like a virtual lobby, offering a jumping off point for your entire online presence. www.themarketingmuse360.com 404-944.3510 24

25. Don’t be afraid of SEO Learn about SEO Search engine optimization might sound a little scary and daunting, but in reality, it’s actually quite easy, as long as you’re creating quality content and keywords. Taking the time to do SEO right can make all the difference when making your brand stand out . This is what helps people find you on google . www.themarketingmuse360.com 404-944.3510 25

26. Google Check Find out where you are online Do a Google search to check in on your online presence to see you you’re doing and if you need to make any changes. www.themarketingmuse360.com 404-944.3510 26

27. Color and Marketing www.themarketingmuse360.com 404-944.3510 27

28. What do you want that first impression to say? honest and trustworthy - use  blue   passionate about your product - use some  red   a risk-taker - use some  orange   playful - use  yellow   affordable - use  orange   eco-friendly -  green   conservative -  blue   caring - use  pink ,   blue ,   green  or  turquoise   elegant -  black ,  silver   high quality -  black ,  silver ,   gold  or  purple luxurious -  gold ,   black ,  silver ,   purple   sophisticated -  black ,  silver powerful - use some  black www.themarketingmuse360.com 404-944.3510 28

29. What mood do you want your marketing to create? What emotion do you wish to convey? www.themarketingmuse360.com 404-944.3510 29

30. Jennifer ‘s Story This Client won a complete re-branding package from our firm. A very energetic, professional Realtor. She was open and coachable. (FIRST RULE if you are going to hire someone like us) www.themarketingmuse360.com 404-944.3510 30

31. Website Before After www.themarketingmuse360.com 404-944.3510 31

32. Facebook Note: Although its her personal facebook page its key for her friends and family to remember she sells homes! Before After www.themarketingmuse360.com 404-944.3510 32

33. Logo Note: We changed the color to gold for value and richness. We rounded our the corners in the logo as well. Feminine is rounded and male shapes should be cornered and sharp. This small detail says a lot in the world of messaging. Before After www.themarketingmuse360.com 404-944.3510 33

34. The Tranformation Before After www.themarketingmuse360.com 404-944.3510 34

35. Head Shot Note: Which picture shows she sells half a million dollar homes. Before After www.themarketingmuse360.com 404-944.3510 35

36. The Process www.themarketingmuse360.com 404-944.3510 36

37. Fun Pictures of our Day www.themarketingmuse360.com 404-944.3510 37

38. YOUR BRAND MATTERS We can help you communicate your message and reinforce your corporate brand using quality printed collateral, websites and web-based applications, identity packages, and other high-end promotional materials. Since 2011 ProFashional Empire has been delivering high-end marketing strategy and branding solutions for businesses across the nation. We specialize in: Campaign planning and development Website design and development Flash and multimedia application development Brochure and publication layout Logo and identity creation Business cards and stationery packages Portrait and product photography Copywriting and content generation

39. A consistent identity helps your company make its presence and professionalism known Your corporate identity is the cornerstone of all your marketing efforts — whether you’ve been in business for ten days or ten years. We can create an effective corporate identity that works for you whether you’re launching a new business, or simply need to refresh your company’s current identity. A corporate identity package from Prime Design Solutions includes: A logo design that looks great in a wide variety of usages Guidelines for logo usage Business stationery package with letterhead and envelopes Business card design

40. www.rwes.co www.themarketingmuse360.com 404-944.3510 40

41. www.hydeparkhomesinc.com www.themarketingmuse360.com 404-944.3510 41

42. www.creditreliefllc.com www.themarketingmuse360.com 404-944.3510 42

43. www.globaldesignconnection.com www.themarketingmuse360.com 404-944.3510 43

44. Samples of Branding www.themarketingmuse360.com 404-944.3510 44

45. Are you looking to Market and Brand? For More Information on Working on Your own Brand Call us at 678-744-9146 [email protected] A better Brand means more money and longevity in the marketplace. Thank You www.themarketingmuse360.com 404-944.3510 45