How to Prioritize Issues After an SEO Website Audit

seoinventiv2 12 views 11 slides Jun 12, 2024
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About This Presentation

Conducting an SEO website audit is the first step towards improving your site's performance, but knowing how to prioritize the issues identified is crucial. At SEOInventiv, we guide you through the process of prioritizing SEO issues effectively. Learn how to assess the impact and urgency of vari...


Slide Content

HOW TO PRIORITIZE ISSUE
AFTER AN SEO WEBSITE AUDIT

Compile Audit Findings
Gather all the findings from the SEO website
audit, including technical, content, and off-
page SEO issues. This could include broken
links, duplicate content, page speed issues,
keyword optimization gaps, etc.
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Categorize Issues
Organize the audit findings into categories such as
critical, high, medium, and low priority based on
their impact on SEO performance and website
usability. Critical issues are those that require
immediate attention and could significantly hinder
website performance and rankings.
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Consider Impact and Effort
Assess the potential impact of each issue on SEO
performance and user experience, balanced against
the effort required to fix them. Issues with high
impact and low effort should be prioritized first,
followed by those with high impact and moderate
effort.

Focus on
Technical SEO
echnical SEO issues such as site speed, mobile-
friendliness, crawl errors, and indexing problems
often have a significant impact on overall SEO
performance. Prioritize these issues as they can
directly affect search engine rankings and user
experience.

Address On-Page SEO
Next, prioritize on-page SEO issues such as
keyword optimization, meta tags, heading
structure, and internal linking. These issues
directly influence how search engines
understand and rank individual pages on the
website.

Resolve Content Issues
Content-related issues like duplicate
content, thin content, or outdated content
should also be addressed promptly.
Prioritize optimizing existing content,
creating new high-quality content, and
removing or consolidating low-quality
content.

Review Backlink Profile
If backlink issues are identified during the
audit (e.g., toxic backlinks, unnatural anchor
text), prioritize cleaning up the backlink
profile to maintain a healthy link profile and
avoid penalties from search engines.

Implement Structured
Data Markup
If applicable, prioritize implementing
structured data markup to enhance search
engine visibility and potentially qualify for
rich snippets and other SERP features.

Seek Professional
Help
If certain issues require specialized
knowledge or technical expertise, consider
seeking assistance from SEO professionals
or developers to ensure they are addressed
effectively.

Contact Us
[email protected]
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Thank You