How to Use Slideshare

convertingcopy 76,144 views 20 slides Jul 26, 2011
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About This Presentation

This presentation will help you get the most out of Slideshare and teach you how to use it as a massively powerful source of traffic for your site.


Slide Content

How to Use Slideshare
This presentation will explain to you how to
use Slideshare and what you can get out
of it to benefit your business/website.

What Is Slideshare?
Slideshare is a free media website which
enables you to upload your professional
videos and slideshow presentations.
Unlike YouTube, the emphasis is more on
presentations though professional video is
permitted and shared.

Why Should I Use Slideshare?
Slideshare is a
respected network
known for its
quality and
emphasis on
tutorials and
presentations.
It even currently
ranks #2 in Google
for the search term
“presentation”!

Why Should I Use Slideshare?
Slideshare averages 25 million views each
month alone, so there is the potential for a
lot of traffic flow to your site if you use it
properly.
It's even one of my 70+ Traffic Sources.

Ok, So How Do I Use Slideshare?
Create presentations out of your best blog
posts on your site in Powerpoint.
Don't forget to check for existing videos,
presentations, and slideshows which you
made have already made in the past on your
harddrive.

Ok, So How Do I Use Slideshare?
First thing's first. You need to sign up and
should fill out your profile.

Ok, So How Do I Use Slideshare?
In your profile you can include a link back to
your website's URL, choose some tags to
describe you, include an image for you/your
company/site, etc.
If someone likes your content then it's likely
they'll check out this section to learn more
about you and you want it to impress and
have that link there so they can access your
site.

Ok, So How Do I Use Slideshare?
Include your keywords in your title and in
the keywords section so that people will
be able to find your presentation either
when searching on Slideshare itself or
even in the search engines for SEO
purposes.

Ok, So How Do I Use Slideshare?
Remember to also include a good
description for the video, as well, so people
know the focus of your presentation without
their having to check it out first (they won't
always do this).

Ok, So How Do I Use Slideshare?
You can also add audio narration to your
presentations.
Record your audio through whichever
method you like and upload the file as an
MP3 to play with your presentation to give it
a more legitimate presentation feel.

Ok, So How Do I Use Slideshare?
Don't forget that Slideshare allows you to
embed links right in your presentations!
Link back to your website when appropriate
to enjoy the full benefits of your work in
creating good and search engine optimized
presentations.

Ok, So How Do I Use Slideshare?
Couple your links with a great call to action
to really see your conversions skyrocket!
Here's a huge list of 60
call to action examples for a bunch of ideas
you can use!

Got Any More Tips for Presentations?
Longer presentations (think 40, 50, 60 slides
and beyond) tend to get more views.
Also, the more media (images/audio) you
can add to your presentation, the more
engaging it will be for your viewer and the
better response you'll get from them.
Admittedly two things I'm NOT doing very
well in this presentation myself!

Following
Slideshare also has a “follow” feature.
Similar to Twitter, you can follow other
Slideshare users and get their updates when
they add new content to their accounts.

Following
After you have some content on your profile
to represent who you are, get to following
people by searching for terms you're
interested in and finding people uploading
content on that subject. Being social isn't
just a good thing to do but it increases your
views, as well!

Following
Even after watching some other
presentations on your own, Slideshare will
automatically make note of what you viewed
and offer suggestions on more presentations
to check out so this is an easy way to find
people worth following, as well.

Twitter + Facebook
Don't forget that you can link your Twitter
and Facebook accounts with Slideshare so
that you can share whatever content which
you put on your Slideshare account with
your two favorite social networks.

Slideshare Pro
Although Slideshare is free to everyone,
they offer a “pro” feature which gives you
greater customization. You can try it for 30
days and with the Pro version you can
create a custom/more attractive profile
design.

Slideshare Pro
Additionally, Slideshare Pro enables you to
see who is sharing your content on
Twitter/Facebook, what organizations and
countries your visitors are coming from, and
what search terms are bringing them to your
presentations.

Thanks For Watching!
Thanks for watching this presentation! For A
LOT more tips for marketing your website,
check out
ConvertingCopy.com
today!