How Your Platform Can Achieve a 90% Demo-to-Customer CVR

Shazamme is a recruitment SaaS platform with a neat trick, a mind-boggling 90% demo conversion rate. How do they convince nearly every prospect who sees their product to buy? By showcasing an unparalleled customer experience. Learn firsthand the best practices for creating a high-converting customer experience that converts - from experts who have done it themselves.

This is an integral part of a Duda webinar
https://www.youtube.com/watch?v=kGMGo5Qwa2c

1. How Your Platform Can Achieve a 90% Demo-to Customer CVR Rick Maré - Co-Founder and CEO

2. Rick Maré Co-Founder and CEO Love new technology Sydney based Passionate about solving problems Hate seeing people waste money due to bad tech choices

3. Shazamme is a Recruitment Website and Employer Careersites Platform that makes it easy for people to create, edit, update and evolve recruiting and employer brands. Shazamme allows clients to build beautiful brands online that can be managed with ease but become powerful enough to create super performing brands. Who and What is Shazamme? Recruitment Website Platform

4. Background Started with building commercial job boards - 2007 GFC hit and we used the tech to created one of the first recruitment website SaaS platforms Morphed into a bespoke proprietary CMS for recruitment Milestones included: first responsive SaaS recruitment platform Working with the 5 largest global recruiters as they could not solve the issues we were solving

5. The Problems Code heavy Reliant on developers Lodge Support tickets and provide detailed scopes Rework Costly Takes time Missed Opportunities Frustrated customers Low Satisfaction and NPS High churn Little innovation Hard coded integrations

6. What Clients Wanted! No Coding Easy to use ie. Anyone could use it Ongoing Innovation Easy to configure integrations SEO optimised High level of security Less reliant on support and developers More cost effective Self managed Ability to move fast Build a brand that is constantly adapts

7. The Journey Blank sheet ZERO legacy code ported Spoke to over 300 platform vendors, mostly outside the recruitment and staffing industry Many Trials and MVPs Capital constraints made us think differently Speed to MPV was critical Did not want room full of developers to manage Had to be globally supported Had to support SaaS architecture Had to have robust APIs

8. The Solution Two No-Code platforms + Middleware Each platform serve a specific purpose Microservices Architecture Speed to build new things 20X faster More cost effective than ever before Small specialist team supports the platform 160 Custom Widgets

9. Pillars to success Ease of Use - anyone should be able to build a recruitment website now - No Code Integrations that easy to manage - No Code Pricing - Open, Transparent and Cost effective 24/7 Chat support Great end user experience for clients and candidates Freedom to build great digital recruitment brands Measure ROI

10. The Outcome Smiles on dials when clients see Shazamme for the first time Tick every box on the clients wishlist Only 5 ⭐ ⭐ ⭐ ⭐ ⭐ Google Reviews (98) Convert 90% of people who see Shazamme High NPS 600+ Clients in 23 countries and 18 languages 95% of all support chats are solved on the spot 40+ Integrations

11. Thank You Don't be a stranger! Happy to share any insights! [email protected] + 61 (0)419 692 100

12. Questions