HSBC Logo

jeanneferescandor 1,878 views 4 slides Dec 03, 2014
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About This Presentation

This contains a preview of HSBC's logo history.


Slide Content

Brief History and Logo
Meaning
Prepared by:
Escandor, Jennefer G.; BSEM
2A

Thomas Sutherland
 A Scott
worked for Peninsular and
Oriental Steam Navigation
Company (P&O)
Source: www.hsbc.com/about-hsbc/history/hsbc-s-
history

Logo design: by Henry Steiner
The symbol was first introduced
in 1983.Brief eHrHstoHya nadrLg MHPLsp
nHMb:na:eia:Hyp LrLEiyeL
cL, :eHy eHrHsg Minn:Hy iy, nasLyEab
JdG.Hr;n .in:ng JeHaa:nb oriE SesHnn Ho
Ja2 Ay,sLP
JbiML;n .in:ng .iyf;n !bH"nL oriE#
Black color/font style: power,
sophistication, elegance
Red icon color: passion and strength
Symbol’s basis: Scottish flag (cross of
St. Andrew)
Shape’s basis: bank’s “house flag”
Source: mankomarketing.com/logos-hsbc/