hubscpt email Marketing tool presentation.pptx

email marketing

1. Emails Types of Emails & Best Practices for Emails

2. Write a captivating subject line Use clear call-to-action Display CTA above the fold Personalize your content Include social buttons Ues a familiar sender name & avoid ‘no-reply’ sender name Conduct a 5-section test / “blink” test Segmentation is key Email Best Practices (General)

3. Use image alt-text Have an even balance of text and images Using one large image as your entire email, or too many images in general, tends to end up in recipients' SPAM folders. Email Best Practices (Images)

4. CAN-SPAM rules: Include unsubscribe option in every email, as well as company name and address Use weblinks instead of attachments Use preview text . Tips: Elaborate on the subject line Give an overview of email content Tease an incentive Personalise the message Write fun, engaging copy Always have a plain-text version of email Allow recipients to view email in web browser Email Best Practices (Technical)

5. Always be tracking and testing A/B testing in HubSpot Analyze your email performance regularly Preview and test your emails in various email clients/ inboxes Best time to send emails : Send emails on Tuesday. If you want to send a follow up, choose Thursday as the second day Send emails at 6am, 10am, 2pm, or 8pm 6am: 50% of people check their emails first thing 10am: after first thing in the morning this will be next time with high time 2pm: after lunch lul, where people are out of the morning work mode 8pm: for the people who check their emails at night Plan your follow up with workflows Other tips

6. Welcome workflows Topic/persona specific workflows Post-purchase workflows Training workflows Re-engagement for cold leads Event workflow Connect lead with sales (internal sales rep notification workflow) Drip campaign ideas

7. Examples/ Inspiration: Really Good Emails Campaign Monitor : Great list of email examples split into categories Email on Acid Email Marketing Statistics: What You Need to Know (2019) 10 Automated Email Templates (That Don't Look Automated) Optimise your email for mobile devices Examples of great email design Resources