Human resource - digital and social marketing -plan

it is a digital plan for a company that will help readers to get an idea how the marketing direction was set and how the plan was created.

2. HELLO!

3. Objective
Our marketing objective is to enhance brand awareness and
lead generation among target audience by increasing online
visibility, expanding social media reach, creating engaging
content and reputation management
• Awareness
• Lead Generation
• Create TOM
HR Consultant Social Media plan

4. Market Insight
UNESCO figures show that the number of students from Pakistan
travelling abroad to study has grown steadily over the past decade.
In 2013, Pakistan had almost 40,000 students studying abroad. By
2020 this number had grown to 64,604 outbound students.
68%
https://gsl.news/2023/05/19/inbound-insight-pakistan/
HR Consultant Social Media plan

5. Target Audience
HR Consultant Social Media plan
For Immigration / Education abroad there are two sets of
target audiences:
Primary Audience : Student (age 18-28)
Secondary Audience : Parents (age 44-55)
SEC A+, A and B+
Age
18-28
44-55
70%
35%
Gender
Male
Female
75%
25%
Content
70% primary
30% secondary
Devices
Mobile & Laptops

6. Social Platforms
We recommend to establish three social platforms
to showcase, communicate and engage with the
audience in the first phase.
1.Youtube – Primary platform
2.Facebook
3.Instagaram
Both facebook and Insta will help building
audience on Youtube and will help in
generating leads.
HR Consultant Social Media plan

7. Execution Plan
HR Consultant
Social Profiles
Facebook
Instagram
Youtube
Starting Social profiles
1
st
month
Create
Audience
Consolidation
2
nd
Month
Generate
Leads
Marketing
Establish
Youtube
Face of the brand
Fan Growth
Content promotion
Testimonials
Insta / facebook
Landing page
Whatsapp
New year admisions
Youtube videos
How to
Did you know videos

8. Communication
Strategies
Success stories, Announcements, Discounts
offers
List of Universities, best for you
(advising)
What to do and what not to – Youtube
Face of the channel – Youtube
HR Consultant Social Media plan

9. COMPETITOR ANALYSIS
www.abneducation.com
www.studyingermany.pk
www.studyabroad.pk
•Abneducation 342K followers
•Studyingermany585K followers
•Studyabroad 166K followers

10. STRATEGY
Content Creation: Develop and publish high-quality content relevant to the HR
consulting industry to attract and engage the target audience.
Social Media Advertising: Implement targeted social media ad campaigns to
promote the client's services, focusing on brand awareness and lead generation.
Engagement Metrics: Track and improve engagement metrics, such as likes,
shares, comments, and mentions, across social media platforms.
Brand Mentions: Increase the number of brand mentions, reviews, and
testimonials on online review platforms and industry-specific websites.

11. CONTENT PILLARS
Our comprеhеnsivе contеnt stratеgy еncompassеs a divеrsе rangе of pillars,
including top lеading univеrsitiеs, top countriеs for study, scholarships, еxpos,
coursеs, sеminars, and awarеnеss vidеos. By focusing on thеsе kеy еlеmеnts, wе
aim to providе our audiеncе with valuablе insights, rеsourcеs, and opportunitiеs
in thе fiеld of highеr еducation. Whеthеr it's еxploring thе bеst univеrsitiеs,
uncovеring attractivе scholarships, attеnding еducational еxpos and sеminars, or
dеlving into informativе awarеnеss vidеos, wе'rе dеdicatеd to offеring a wеalth of
knowlеdgе and guidancе to support thеir acadеmic and carееr pursuits.