Human_Trafficking_Awareness_Campaign_Bangladesh.pptx

about the scenario of human trafficking in Bangladesh

1. Awareness Media Campaign on Human Trafficking in Bangladesh A Strategic & Innovative Approach Prepared by: Ibrahim Hossain

2. Problem Scale & Evidence Thousands of Bangladeshis trafficked annually via migration routes, especially Mediterranean. 9,735 Bangladeshis migrated irregularly to Italy in first half of 2024 (media & IOM data). Children constitute a large portion of trafficking victims in Bangladesh (UNODC). Traffickers use evolving digital tactics and misinformation to recruit victims. National data systems and hotspot identification remain inadequate (UNODC & GLO.ACT).

3. Sector Landscape & Ongoing Initiatives Government of Bangladesh has anti-trafficking laws and works with UNODC/GLO.ACT. IOM, BRAC, Winrock conduct community awareness, survivor support, and safe migration. Media campaigns by NGOs use radio, folk theatre, and local press but lack reach and measurement. Hotspot districts (e.g., Barisal, Noakhali) are recruitment focus areas. Digital misinformation and clandestine recruitment require innovative media responses.

4. Gap Analysis: What’s Missing? Limited targeted messaging at district/community level. Lack of interactive media tools to counter misinformation and enable reporting. Inadequate data capture from community reporting and referral mechanisms. Insufficient use of digital platforms and micro-influencers for youth engagement. Need for integrated, multi-channel campaigns linking awareness to action.

5. Campaign Concept & Theory of Change Title: 'No False Promises: Community-Led Prevention & Safe Pathways' Goal: - Increase awareness of trafficking tactics and safe migration in hotspot districts. - Enable real-time reporting and provide safe livelihood alternatives. Theory of Change: If at-risk individuals and influencers are aware of trafficking risks, understand safe options, and have access to reporting channels, then recruitment will decrease and protection improve. Innovations: - SMS/IVR reporting system linked to local authorities. - Verified recruiter registry microsite. - Micro-influencer peer storytelling on social media.

6. Strategic Objectives & SMART Targets Increase trafficking awareness by 50% among 18-30-year-olds in 6 hotspot districts within 9 months. Boost hotline/IVR reporting by 30% within 6 months. Facilitate 5,000 linkages to verified livelihoods or migration counseling in 12 months.

7. Target Audiences & Segmentation Primary Audiences Unemployed youth (18-30) in hotspot districts At-risk women and children Returnee migrants Secondary & Tertiary Parents, community leaders, TBAs Local journalists & law enforcement Policy makers & embassy officials

8. Media Architecture & Creative Examples Media Mix: - Community & local radio dramas and Q&A sessions - National & regional TV dramas and animated explainers - Digital: Facebook, YouTube, TikTok, WhatsApp audio drops - Folk theatre (Jatra) at markets with community engagement - SMS/IVR interactive voice response for reporting and quizzes - Print and outdoor posters with QR codes linking to verified info Innovations: - Geo-targeted social media ads in local dialects - Micro-influencers & survivor peer storytelling - Real-time interactive reporting & feedback via SMS/IVR - Cross-media storytelling linking radio, digital, and theatre

9. Implementation Plan & Partners Phase 0 (Month 0): Hotspot assessment & stakeholder mapping Phase 1 (Months 1-3): Content creation & platform development Phase 2 (Months 4-9): Media rollout & community events Phase 3 (Months 10-12): Monitoring, course correction & advocacy Key partners: Local NGOs (BRAC), IOM, telecom providers, police

10. Monitoring, Evaluation & Learning (MEL) Baseline KAP survey on trafficking knowledge and behavior Track hotline/IVR usage and referral data monthly Analyze digital media engagement metrics and social listening Conduct focus groups and community feedback workshops Quasi-experimental endline evaluation in target districts

11. Budget Snapshot & Risk Management Estimated Budget: - Phase 1 (setup): $40–60K for research, content & IVR development - Phase 2 (rollout): $120–180K for media buys, events, staffing - Phase 3 (MEL & advocacy): $30–50K for surveys & policy meetings Risks & Mitigation: - Sensationalism risk: Pre-test messaging with communities - Retaliation risk: Anonymize reporting, coordinate with police - Economic push factors: Integrate with livelihood programs

12. Conclusion & Call to Action Human trafficking remains a serious and evolving threat in Bangladesh. A hyper-local, innovative media campaign can empower communities and save lives. Integrating interactive media tools ensures awareness translates into action. Collaboration with NGOs, government, and tech partners is essential. Let’s build safer pathways and say 'No False Promises' to traffickers.