Hyundai IONIQ's first compact EV, Concept THREE, debuts

Hyundai has unveiled Concept THREE, the IONIQ lineup’s first compact EV concept.

Discover more about its innovative design from Art of Steel design language to a customizable BYOL interior and an aero hatch profile.

1. Hyundai
‘Concept THREE’ Unveil

3. Exterior shaped by the ‘Art of Steel’ theme
+ Bold silhouette born from steel’s natural formability
+ Emphasizes both flowing curves and smooth volume

4. Comfortable and stable interior space

+ Interior design highlights natural textures and flowing curves

+ BYOL (Bring Your Own Lifestyle) widget* enables
intuitive control and immersive driving

*Concept design that allows users customize
driving functions to their lifestyle, preferences, and needs

5. “Aero Hatch’ design
maximizing aerodynamics

+ Aerodynamic structure inspired by hatchback design
+ Rear ducktail spoiler optimizes airflow
- Vertical tailgate enhances interior space utility

6. Distinctive design details

+ ‘Mr, Pix’ character integrated throughout the car
+ Conveys brand identity with an emotional appeal

7. Displayed at IAA Mobility 2025

+ Seven EV models exhibited, including ‘Concept THREE’
- Asculpture such as a furnished lounge chair,
inspired by ‘Concept THREE’, is also showcased =