I, Daniel Blake Marketing

Exam question industry

1. Exam Question Explain how film distributors target loca l, national, and global audiences . Refer to IDB in your response.

2. US Poster

3. Recap Directed by Ken Loach Starring Dave Johns and Hayley Squires Produced by Sixteen Films , BFI , Why Not Productions, Wild Bunch, and BBC Films Distributed by eOne Films (UK) social-realist genre a British film!

4. UK Trailer

5. international trailer

6. US Trailer

7. International distribution

8. Awards Film won best actor and best newcomer for Hayley Squires at the British Independent Film Awards Evening Standard film awards – best film, best actress, most powerful scene BAFTAs Palme D’Or All of these were opportunities to say something political on a major platform

9. activity You are going to run a campaign in a newspaper to promote the film I, Daniel Blake Which newspaper will you choose and why? Come up with some ideas about the campaign you would run.

10. Daily Mirror Rather than collaborating with The Guardian newspaper, a typical non-Murdoch choice for a Loach film Tabloid The Mirror has a broad working-class readership outside of London Far more left-leaning that The Sun

11. Daily Mirror eOne harnessed the news agenda generating conversation around socio-political themes and positioning it as a must-see film A newspaper with left-leaning political agenda and readership multi-platform campaign preview screenings around the UK with newspaper giving away 10,000 tickets “our brief was to raise awareness of the release, generating conversation around its potent social messages and making it a must-see film”.

12. The Mirror is the biggest-circulating newsbrand on the left its editorial agenda is outspoken about social justice and campaigns on topic such as the ‘bedroom tax’ Creative approach was to give the title character a voice across the Mirror’s many digital platforms

13. Premiere The premiere was in Newcastle, rather than London Other screenings were held coinciding with political party conferences (and in the same cities), while at the London premiere, alongside politicians from the Labour Party as special guests, a demonstration was held outside the cinema by those whose loved ones had died after being told they were ineligible for benefits and should return to work .

14. Public Discourse

15. A Bag for Katie Twitter charity movements encouraging people to donated feminine products and toiletries Mhairi Black used IDB as a campaign tool for her Private Members Bill, using lines from the film in her speech, and using the hashtag # wearealldanielblake on her Twitter account

16. # wearealldanielblake

17. other info. £300,000 distribution grant from the BFI eOne teamed up with both trade unions and media to put on hundreds of free cinema screenings up and down the country, before the films release Publicity stunts like beaming the film’s title and one of its stirring speeches onto the side of the Houses of Parliament; putting its message across 200 pavements using ‘clean graffiti’ IDB is Loach’s biggest UK opening Loach made regular TV and radio appearances