IATA_ERAU_AviationManagementCert_webinar__October_2_2024.pdf

IATA ERAU

1. Completing the certificate program
offered by two highly respected
organizations will enhance my
credibility and recognition within the
industry.
Taher, Airport Operations Manager
I am looking to advance my aviation
career and move into aviation
management at my airline. As a pilot,
I wanted to know how the business
side of the airline industry works.
Boris, First Officer A320
Prior to completing the aviation
management certificate, I had
management and leadership
experience outside of the airline
world. Now feel that I better
understand the requirements of
managing within the aviation
industry and the skill set required to
be successful.
Mark, Head of Operations
Previously, I felt a knowledge gap in the aviation
field, specifically concerning airport components
and how they interact with other components. I
honestly feel more confident and empowered
now that I have the Certificate to bring new
ideas and innovation to my work.
Roberta, Aviation Training Officer
It has helped me create a safer, and
more efficient work environment in
the aviation industry.
Jennifer, Head of Quality
I have learned from 25 years in the aviation
industry that often manager-pilots lack
management skills and training.
Sylvain, Chief Pilot
As a new manager I now know how to lead
my team to better productivity and help
them to progress so they can be leaders
one day.
Anna, Technical Support Manager
This would give me opportunity to work more
closely with airline industries.
Avinash, Product Owner

2. IATA – Embry-Riddle
Aviation Management
Certificate

3. Speakers
Ellen Kavmark
Product Manager Passenger
Experience, People Skills
and General Management
William J. Muldoon
Vice Chancellor, Business
Development and Professional
Education
Matúš Macurák
Manager, Academic Partnerships
Program Manager – Aviation
Management Certificate

4. Agenda
•Collaboration between Embry-Riddle Aeronautical University and IATA
•Benefits of obtaining micro-credentials through a self-paced program
•Value of an industry designation
•Who the program is for?
•Application process
•Q&As
Please ask your question through the webinar Q&A!

5. Program
structure
Air Transport Fundamentals
Airline Marketing
Airline Management
International Aviation Management
Leadership Development
Strategic Planning
6 SELF-PACED COURSES:
Enrolment through IATA page
⇒ courses available on ERAU’s LMS

6. What makes
this certificate
program
different?
•Combines the strength of two leading organizations in the aviation
industry – ERAU and IATA
oAcademic Gravitas: Embry-Riddle Aeronautical University – Worldwide
Campus
oWho we are
oWho we serve
oIndustry Authority: IATA represents over 300 airlines and 83% of air
traffic
oAcademic rigour and real-world industry insights for a comprehensive
learning experience.
oCurriculum aligned with current aviation management trends and best
practices.
oEmphasises global perspective on aviation, leveraging ERAU’s extensive
experience and IATA’s up-to-date knowledge of international standards
and regulations.
oProvides participants with relevant, actionable skills that are
recognized and valued by employers worldwide.
GLOBAL RECOGNITION AND COMPREHENSIVE INDUSTRY ALIGNMENT COME
WITH THE ERAU-IATA CERTIFICATION, MAKING IT SINGULAR IN THE
MARKETPLACE.

7. Aviation Management Professional
(AvMP) Designation
Industry designation – criteria:
•Education
•Work experience
•Training
•Membership in industry organization or
participation in industry events
Aviation Management Certificate → AvMP Designation

8. Air Transport
Fundamentals
Airline Marketing
•Overview of the Air Transport System
•Aviation law
•World aviation organizations
•CAAs
•Airlines
•Airports
•ANS
•Technology and aviation
•Customer engagement
•Marketing methodologies
•Technology and communication channels
•Market research
•Marketing Mix
•Value creation
•Arline alliances
•Marketing plan and practical strategies

9. Who is this program
for?
•Managers in all fields of aviation
•Professionals entering the aviation
industry
•Aviation professionals seeking a managerial
/supervisory role:
•Pilots
•Cabin Crew
•Ground Operations Managers, Airport Operation Managers
•Technical Support Managers
•Aviation Training Managers
•and other

10. •Self-paced
•Micro-credentials
•Certificate from the leading university in aviation and
IATA
•Professional Designation from IATA
•$200 off tuition fees NOW!
Unique attributes
of the program

11. [email protected]

12. Q&A

13. Thank you!