IB language and literature. Analyzing_images_.pptx

In analysis of images

1. Non-Literary Texts ANALYSING IMAGES

2. LEARNING OBJECTIVES: . learn how to read visual texts, to develop useful skills for deconstructing the images.

3. signifiers Images communicate ideas through signifiers . The message they communicate is what is signified.

4. . Same signifiers, What is signified in each image, however, is different.

5. Visual narrative. An image can tell a story. signify. An image may be a symbol , meaning that it stands for something abstract. A heart, for example is often a symbol of love. Smoke suggests fire. A bruised Eye suggests a fistfight. An image may be an icon , meaning it resembles the thing it represents. In this case, a heart may direct you to the cardiology department of a hospital. A logo is a design used to represent an organisation so that the company or organisation becomes associated with the design.

6. composition. A term taken from visual arts, which refers to the author’s arrangement of objects in relation to each other, the use of colour and contrast , the amount of negative space , and the use of light and depth .

7. Visual Narrative in Adverts ‘Read’ each advertisement and describe the story it tells in a short paragraph. What elements of the image(s) create the ‘visual narrative’?

8. Wallis ‘Dress to Kill’ What is the visual narrative? A man is driving along the seafront when he catches a glimpse of a woman leaning on the rail looking out to sea. She’s so stunning that he can’t look away. In fact, he unconsciously steers the car in her general direction, crashing into the railing. Key elements of the image: • Empty road • Open sea • Woman in dress • Crashing car

9. B osch - Cordless Drill B What is the visual narrative? Key elements of the image: • • •

10. ANCHORING Anchoring is the process of making an image meaningful by adding words, such as a CAPTION . It is also the process of making words meaningful by adding images, such as ILLUSTRATIONS. How do texts 1.10 and 1.11 here promote open-mindedness?

11. Got Milk? . What is the visual narrative? . Key elements of the image: • • •

12. ACTIVITY N°2 Visual Techniques. Identify the visual Techniques used in the pictures Here’s the link to the activity

13. ACTIVITY N°3 LINK to video LINK to worksheet